Senior Regional Marketing Manager

Miro•Austin, TX

About The Position

Miro is seeking an experienced and ambitious Senior Regional Marketing Manager to drive the strategy, execution, and localized impact of marketing efforts in North America. This is a crucial role focused on generating significant pipeline and revenue growth in a key market. Reporting to the Head of Regional Marketing (AMER), the successful candidate will collaborate closely with Sales, Customer Success, Product Marketing, and other marketing functions to deliver high-performing regional marketing programs. The role involves identifying pipeline gaps, developing strategies to fill them through field marketing, partnering with GTM and internal marketing teams for execution, and meticulously tracking results through to closed-won revenue.

Requirements

7+ years of experience in B2B SaaS marketing.
A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey.
Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
Strong understanding of regional campaign management and measurement.
Outstanding skills in project management and prioritization.
Demonstrated ability to act decisively in ambiguous situations to move work forward effectively.
AI-first mindset with eagerness to integrate AI into daily workflows, including examples of using AI to maximize business impact, curiosity and confidence to test different agents, automations, and tools, and a drive to share successful approaches with the team. Sees AI as amplifying expertise and commits to building fluency as a priority.

Responsibilities

Contribute to the building and execution of Miro's regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline.
Lead the end-to-end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue.
Align, prioritize, and plan closely with sales, marketing, and other functional and cross-functional teams to ensure targets are met.
Apply a strong understanding of sales and business priorities, customer needs, and the regional competitive landscape to planning and execution.
Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies.
Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into the regional plan and field events.
Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures.