Regional Product Marketing Manager

KLA•Boise, ID

About The Position

KLA’s Semiconductor Products and Customers business unit designs, builds, and sells products that help chip manufacturers meet high-quality standards. Its SPTS division provides wafer processing solutions, including etch, deposition, and vapor-based technologies, for research and development through high-volume production. The Regional Product Marketing Manager supports regional business priorities by identifying customer opportunities, evaluating their strategic and commercial value, and advancing qualified opportunities with customers, sales teams, product management, and factory teams. The role maps customer process flows, identifies future process requirements, and reports customer road maps to product management. It supports sales and contract activity with tool specifications, customer responses, technical discussions, presentations, calls, and site visits. The manager coordinates on-site evaluations and customer demonstrations, reviews tool performance and continuous improvement needs, monitors competitors, researches regional markets, and promotes products through trade shows, conferences, technical papers, presentations, and webinars. The position calls for semiconductor manufacturing and wafer-processing knowledge, strong communication and relationship-building skills, and the ability to work across regions and organizational levels under pressure and to tight deadlines. A bachelor's degree in engineering or applied science with at least five years of wafer-fab experience is required; a master's or Ph.D. with at least three years of fab experience is also accepted. Experience in wafer processing at an equipment vendor or wafer fab is required.

Requirements

Bachelor's degree in engineering or applied science and at least five years of wafer-fab experience, or a master's or Ph.D. and at least three years of fab experience.
Proven wafer-processing experience gained at an equipment vendor or a wafer fab.
Knowledge of semiconductor manufacturing processes, including etch, CVD, PVD, lithography, and ECD, as well as advanced semiconductor device packaging.
Knowledge of the cost-of-ownership model used in wafer fabs.
Fluent in English and the local language.
Excellent written and presentation communication skills.
Ability to build relationships and trust with customers and work across multiple organizational levels and regions.
Enthusiastic, self-motivated, proactive, and positive approach; attention to detail; ability to work under pressure and meet tight deadlines; open, cooperative, and empathetic manner.

Nice To Haves

Regional Product Manager experience with semiconductor capital equipment OEMs.

Responsibilities

Map customer process flows to identify opportunity areas at customer sites.
Work with product managers at headquarters to score opportunities based on strategic value, total addressable market, and commercial situation, and reach agreement on whether to pursue them.
Identify N+1 and N+2 process requirements in customer road maps and report them to product management.
Support qualified opportunities in coordination with the sales team.
Provide tool specifications for contract managers and the business unit to support quote generation.
Respond to questions from customers and sales teams, and advance opportunities through calls, site visits, technical discussions, and presentations.
Serve as the point of contact between field teams and the factory for on-site tool evaluations; track progress, communicate results, and identify continuous improvement needs using on-site data.
Discuss customer demonstration requirements, help complete demo request forms, review them with customers and the business unit, and participate in live demonstrations as appropriate.
Research competitors’ product specifications, pricing, and development plans, and help product managers maintain a competitor database.
Review tool performance and determine whether existing continuous improvement plans are effective or new ones are needed.
Research regional markets and trends using information from customers, suppliers, analysts, conference papers, and online sources.
Promote products and SPTS by attending trade shows and conferences, contributing to technical papers, giving presentations, identifying promotional opportunities, and conducting webinars.