Sr. Specialist-Regional Product Marketing

Alps Alpine • Auburn Hills, MI

1d

About The Position

The Sr. Specialist-Regional Product Marketing develops and executes regional go-to-market strategies for products, technologies, and solutions. The position translates Business Unit product strategies into commercialization activities aligned with regional customer and market requirements, coordinating product launches across Sales, Embedded FAE, Commercial Operations, and Business Unit teams. It monitors launch progress, customer adoption, and commercialization effectiveness, and recommends adjustments as needed.

The role analyzes regional market trends, customer requirements, competitive activity, and emerging technologies; identifies applications and growth opportunities; and gathers Voice of Customer insights through engagement with customers, prospects, and industry stakeholders. It shares structured customer insights with Business Units to inform product roadmaps, positioning, and commercialization priorities.

The position develops regional product positioning, value propositions, and messaging; supports market opportunity assessments, commercialization plans, pricing evaluations, and competitive positioning; and coordinates cross-functional commercialization planning, including for strategic customer opportunities. It monitors product performance and adoption across the product lifecycle, identifies potential portfolio expansion, rationalization, or replacement opportunities, and supports lifecycle planning, product transitions, end-of-life activities, certification, and compliance with customer-required quality management systems such as TISAX, TS16949, and IATF.

The role typically receives supervision from a leadership member of the Sales & Marketing department and typically does not supervise others. International travel is required as needed; regional travel and overnight stays are also expected. The position may support events on weekends or holidays and may involve outdoor events in varying weather conditions.

Requirements

• Bachelor's degree in Electrical, Electronics, or a related Engineering discipline.
• Minimum 5 years of experience in product marketing, technical sales, or applications engineering within the electronic components industry.
• Valid U.S. driver's license.
• Ability to obtain and maintain a valid passport and travel internationally as required.
• Deep understanding of customer applications and market dynamics.
• Strong customer-facing skills, including the ability to uncover customer needs and translate feedback into actionable market and product insights.
• Advanced business and financial acumen.
• Ability to influence cross-functional organizations without direct authority.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation abilities.
• Proven ability to lead product commercialization initiatives.
• Ability to prepare business documents, client case notes, and technical reports.
• Ability to perform basic mathematical computations.
• Computer skills including database/contact management software, internet/email, and advanced PowerPoint, Excel, and word processing.
• Ability to use AI assistants in an advisory capacity.

Nice To Haves

• Experience in sales engineering.
• Prior experience as a Field Applications Engineer (FAE) is ideal.

Responsibilities

• Develop and execute regional go-to-market strategies for new products, technologies, and solutions.
• Translate Business Unit product strategies into commercialization activities that meet regional customer and market requirements.
• Coordinate product launch activities across Sales, Embedded FAE, Commercial Operations, and Business Unit teams.
• Monitor product launch progress, customer adoption, and commercialization effectiveness, recommending adjustments as needed.
• Analyze regional market trends, customer requirements, competitive activity, and emerging technologies.
• Identify emerging applications and market opportunities to support business growth.
• Conduct Voice of Customer research through direct engagement with customers, prospects, and industry stakeholders.
• Build relationships to identify unmet needs, application requirements, buying criteria, and market opportunities.
• Synthesize and provide structured customer feedback to Business Units to inform product roadmaps, positioning, and commercialization priorities.
• Develop product positioning, value propositions, and messaging tailored to regional market requirements.
• Support market opportunity assessments, commercialization plans, pricing evaluations, and competitive positioning analysis.
• Communicate regional market requirements, customer feedback, and competitive insights to Business Units.
• Coordinate commercialization activities across Business Units, Regional Sales, Embedded FAE, Commercial Operations, and Sales Enablement.
• Lead commercialization planning for strategic customer opportunities and align technical capabilities with commercial objectives.
• Monitor product performance and market adoption throughout the product lifecycle.
• Identify portfolio expansion, rationalization, or replacement opportunities based on customer feedback and market trends.
• Support lifecycle planning, product transitions, end-of-life activities, certification, and compliance with customer-required quality management systems.
• Perform other related duties as required.

Benefits

• PPO medical, dental, and vision benefits effective on the start date.
• 401(k) retirement plan with company match.
• Opportunity for annual bonuses.
• Generous PTO and holiday schedule.
• Flexible Spending Accounts.
• Employee Assistance Program.
• Employee product purchase discounts.
• Wellness reimbursement program.
• Life, AD&D, short-term disability, and long-term disability insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior