Regional Marketing Specialist

Polsinelli•Dallas, TX

1d•Onsite

About The Position

Polsinelli is seeking a strategic, collaborative, and results-oriented Regional Marketing Specialist to support its Dallas, Houston, and Fort Worth offices. The role works with the Director of Regional Marketing and Office Managing Partners to develop and execute local marketing plans aligned with firmwide and practice-specific objectives. The specialist serves as the primary regional marketing resource for the Texas offices, strengthening client relationships and enhancing the firm’s visibility throughout the region. The ideal candidate will be based in the Dallas office. The position manages regional marketing initiatives, budgets, local events, sponsorships, media opportunities, professional and civic relationships, attorney onboarding, and office marketing activities. It collaborates with attorneys and cross-functional teams, uses the firm’s CRM, marketing systems, and approved AI tools, and contributes to client-facing initiatives and internal programs. The role may include occasional evening work and travel as needed.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
At least five years of marketing or business development experience; law firm or professional services experience is preferred.
Ability to work a flexible schedule, including occasional evenings and travel as needed.
Demonstrated ability to independently manage regional marketing initiatives and multiple priorities.
Exceptional people skills and a high level of professionalism and client service.
Ability to generate a range of solutions that meet goals and identify the benefits, costs, and risks associated with each solution.
Collaborative and resourceful approach, strong initiative, and sound judgment.
Experience managing budgets and driving cost-effective strategies.
Proficiency with Microsoft 365 and familiarity with CRM systems, marketing technologies, and approved AI tools.
Strong organizational and project management skills, including managing multiple projects and competing priorities.
Excellent written and verbal communication skills and ability to build effective relationships with attorneys, leadership, and colleagues.
Strong attention to detail, sound judgment, and commitment to exceptional client service.
Proactive, resourceful, and self-motivated, with the ability to work independently and collaboratively.
Strong analytical and problem-solving skills, including evaluating opportunities and recommending practical solutions.
Ability to adapt to changing priorities and work effectively in a fast-paced environment.
Reliable and responsive, with the ability to meet deadlines with a sense of urgency.

Nice To Haves

Marketing or business development experience in a law firm or professional services environment.

Responsibilities

Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, partnering with Office Managing Partners and the Director of Regional Marketing to develop and execute local marketing plans aligned with office, firmwide, and practice-specific objectives.
Develop and maintain an understanding of key practices, industries, clients, prospective clients, and competitive conditions in each market; monitor business activity and regional trends to identify business development and client engagement opportunities.
Manage office marketing budgets with Office Managing Partners and the Director of Regional Marketing, aligning expenditures with local priorities.
Attend shareholder and committee meetings as appropriate to provide marketing updates, identify opportunities, and support office initiatives.
Collaborate with Department Marketing Managers to understand practice priorities, identify regional opportunities, and align marketing efforts with broader business development objectives.
Identify and recommend thought leadership, speaking engagements, and leadership opportunities within professional and industry organizations.
Partner with Public Relations to coordinate local media opportunities, rankings, surveys, award submissions, and directory listings.
Develop and coordinate relationships with local professional and civic organizations, industry associations, and educational institutions to support visibility, business development, and succession planning for key organizational relationships.
Partner with attorneys and the Events team to plan, execute, and evaluate local client events, community engagements, and sponsorships, including invitations, attendee engagement, follow-up, and opportunity tracking.
Lead planning and execution of office summer associate events within established budgets and program objectives.
Coordinate local marketing onboarding for new attorneys, including biographies, headshots, introductory meetings, and integration activities.
Partner with local Office Administrators and Legal Administrative Assistants on internal initiatives that strengthen office culture and identify opportunities to highlight those efforts externally.
Use the firm’s CRM, marketing systems, and approved AI tools for relationship management, targeted outreach, content development, and reporting, and identify opportunities to improve workflows and efficiency.
Stay informed about developments and best practices in legal marketing, business development, and professional services.
Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee, Associate Committee, and other firmwide initiatives.
Perform other duties as assigned.