Regional Marketing Associate

IXL Learning • Raleigh, NC

3d • Onsite

About The Position

IXL Learning is seeking a full-time Regional Marketing Associate to drive regional marketing initiatives that support its K–12 sales team and strengthen the company’s presence with districts across the country. The role partners with sales teams to understand regional priorities, identify opportunities, and execute targeted campaigns that engage educators, generate leads, and advance sales opportunities. The associate develops marketing materials, coordinates campaigns across channels, and helps adapt national initiatives to regional needs, supporting IXL’s portfolio of educational products, including curriculum and assessment solutions.

The position is based in IXL Learning’s Raleigh, North Carolina area office and requires working from the office. The ideal candidate is creative, proactive, organized, collaborative, communicative, and passionate about improving education.

Requirements

• Bachelor of Arts or Bachelor of Science degree.
• 2–4 years of marketing experience in a professional environment.
• Experience with Google Docs, Sheets, and Slides.
• Strong communication and collaboration skills, including the ability to build working relationships across teams.
• Proactive ownership and execution skills; ability to manage projects from idea through launch, handle competing deadlines, and deliver high-quality work with minimal oversight.
• Resourcefulness and problem-solving skills, including researching unfamiliar topics and identifying efficient solutions.
• Knowledge of or interest in education or edtech, with the ability to learn about the industry quickly.

Nice To Haves

• Marketing experience involving campaign execution or field marketing.
• Experience partnering with or supporting a sales team.

Responsibilities

• Plan and execute targeted regional marketing campaigns that support sales pipeline development, strengthen customer relationships, and advance strategic district opportunities.
• Build partnerships with regional sales teams to understand their goals, customer needs, and opportunities for marketing support.
• Recommend marketing tactics and materials to help sales teams engage prospects and move opportunities forward.
• Write marketing copy and collaborate with designers and other marketing teams to develop and launch campaigns and sales materials.
• Coordinate with the email marketing team to plan and execute timely, targeted email campaigns supporting regional sales initiatives.
• Partner with the events team on marketing and sales events, including promotional outreach, lead tracking, and post-event sales follow-up.
• Monitor regional market trends, district priorities, and customer feedback, and use these insights to recommend marketing opportunities.
• Track campaign performance, including engagement, lead activity, and sales feedback, and use insights to improve future efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level