Regional Marketing Associate – Midwest Region

Lakefield Veterinary Group•Kent, WA

1d•$60,000 - $70,000•Hybrid

About The Position

Lakefield Veterinary Group is seeking a Regional Marketing Associate to serve as an on-the-ground marketing and growth partner for a portfolio of approximately 12 veterinary hospitals in the Midwest. The role works directly with hospital teams, Operations, Medical Leadership, and the Enterprise Marketing Team to implement marketing programs, identify local growth opportunities, strengthen community engagement, and help hospitals attract and retain clients. The portfolio focuses on priority locations where dedicated marketing support can have the greatest impact, and assignments may shift quarterly based on business performance, growth opportunities, and Marketing and Operations priorities. This hands-on role translates marketing strategy into action. The associate serves as the primary field marketing partner for assigned hospitals, develops relationships with hospital and Operations leaders, and helps turn annual and quarterly Marketing priorities into actionable local plans. The role implements enterprise, regional, and local campaigns and provides practical support for client service, acquisition and retention, online and forward booking, reputation, referrals, and other growth initiatives. The associate also develops local partnerships and community outreach opportunities; supports events, promotions, and local content; reviews client feedback and reputation trends; monitors business and marketing indicators; and shares market insights and successful approaches with the broader Marketing Team. The position is hybrid and field-based, with regular in-person presence at hospitals and travel throughout the Midwest. The employee must reside in the Minneapolis / St. Paul region.

Requirements

Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
2–4 years of experience in field marketing, regional marketing, local marketing, or a related role.
Strong project management, organization, and follow-through.
Comfort using data and KPIs to identify opportunities and guide marketing decisions.
Strong relationship-building and communication skills.
A hands-on, solution-oriented mindset and willingness to execute marketing activities.
Comfort working directly with frontline teams, clients, and community partners.
Valid driver's license and ability to travel regularly throughout assigned Midwest markets.
Must reside in the Minneapolis / St. Paul region.

Nice To Haves

Experience supporting multiple locations or markets.
Experience with community marketing, events, partnerships, social media, or local marketing.
Veterinary, healthcare, retail, or multi-location service experience.
Familiarity with Canva, Monday.com, CRM/email platforms, social media, and marketing analytics tools.

Responsibilities

Serve as the primary field marketing partner for approximately 12 priority hospitals.
Build relationships with hospital and Operations leaders and understand each location’s business needs, local market, and growth opportunities.
Translate annual and quarterly Marketing priorities into actionable local plans.
Review performance and identify hospitals or opportunities requiring additional marketing support.
Implement enterprise, regional, and local marketing campaigns across assigned hospitals.
Provide hands-on support for client service, client acquisition and retention, online booking, forward booking, reputation, referrals, and other growth initiatives.
Execute local marketing activities and partner with specialized Marketing team members for additional channel support.
Ensure programs and campaigns are implemented accurately, on time, and with strong hospital engagement.
Identify and develop local partnerships, sponsorships, events, and community outreach opportunities.
Coordinate event participation, outreach materials, promotions, and local activation.
Support local content opportunities, including social media, Google Business Profile, photos, videos, new services, and new DVM announcements.
Review client feedback, reputation trends, and available sentiment data.
Identify opportunities to improve client experience, satisfaction, retention, and reputation, and partner with hospital and Operations leadership on marketing and communication solutions.
Monitor key business and marketing performance indicators across assigned hospitals.
Identify trends, gaps, and opportunities and recommend actions to improve performance.
Share market insights, competitive activity, successful programs, and field learnings with the broader Marketing Team.
Identify successful local strategies that can be replicated across other hospitals.