Associate, Regional Marketing

Wonder • Remote - Massachusetts Tier 1, MA

9d • $75,000 - $90,000

About The Position

Wonder is seeking a passionate and driven Associate, Regional Marketing, based in the Greater Boston Area, to execute regional and local store marketing initiatives that drive customer acquisition, brand awareness, and revenue across restaurants in Greater Boston and the DMV. The associate will represent Wonder in these markets by developing local partnerships and directing and executing digital and integrated marketing campaigns as part of a 360-degree strategy. The role tracks and measures results and uses insights to adjust strategy. Partners may include local businesses, community organizations, schools, residential buildings, hospitals, and hotels. The associate will also support local events and sponsorships and collaborate cross-functionally on new store openings and sustained business growth.

Wonder is a mealtime platform offering dishes from more than 20 exclusive restaurants in one order, with dine-in and pickup available at Wonder locations. The company owns and operates each step of the dining experience, from recipe development to its customer-facing technology.

Requirements

• 3–5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.
• Located in the Greater Boston area.
• Experience supporting multiple locations or markets, preferably in restaurant, retail, hospitality, or consumer brands.
• Proven success building community partnerships that drive measurable business results.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Strong relationship-building and communication skills, with confidence engaging external partners and representing the Wonder brand.
• Experience managing agencies, vendors, or brand ambassadors for local events and activations.
• Strong negotiation skills and ability to identify mutually beneficial partnership opportunities.
• Analytical mindset and experience using reporting tools such as Looker and campaign performance data to inform decisions.
• Comfort working cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders.
• Self-starter who takes initiative, thrives in a fast-paced environment, and enjoys building new processes.
• Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed.
• Ability to lift up to 50 pounds and stand for extended periods during events and activations.
• Skills: Looker, Monday.com, Splash, and Excel.

Nice To Haves

• Experience supporting new store openings or market launches is strongly preferred.
• Experience managing local paid media campaigns, including Meta advertising, is a plus.
• Experience managing local marketing budgets and measuring ROI is preferred.

Responsibilities

• Develop and execute local marketing plans with the Regional Marketing Manager, identifying community events, strategic partnerships, and business development opportunities.
• Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations to drive awareness and customer acquisition.
• Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings, delivering a strong brand experience.
• Partner with Restaurant Operations to implement the local store marketing playbook and identify opportunities to drive traffic, sales, and repeat customers.
• Support new store openings, regional marketing campaigns, and strategic brand partnerships.
• Identify, negotiate, and secure local partnership opportunities that align with business objectives and generate measurable impact.
• Manage field marketing agencies, vendors, and brand ambassadors for local events and activations; help train Brand Ambassadors to align with Wonder’s goals and objectives.
• Own regional event calendars, marketing item inventories, and logistics to ensure events are efficient and on brand.
• Manage local marketing budgets, track spend, and maximize return on investment across partnerships and activations.
• Brief creative requests and coordinate marketing assets for events, partnerships, and campaigns.
• Execute and optimize local paid marketing campaigns, including Meta advertising, to support new store openings.
• Track, analyze, and report marketing performance using tools such as Looker and other reporting dashboards, and recommend ways to optimize future initiatives.
• Share field best practices and insights to continuously improve Wonder’s local marketing strategy.

Benefits

• Competitive compensation package with equity.
• 401(k).
• Choice of medical, dental, and vision plans.
• Company-paid short- and long-term disability coverage.
• Paid time off, including flexible time off for exempt employees and paid vacation for non-exempt employees.
• Paid sick leave in compliance with applicable law.
• Paid parental leave.
• Discounted meals and exclusive perks across the Wonder family of brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed