Associate Director, Regional Marketing- Northeast
About The Position
The Associate Director of Regional Marketing (ADRM) is a field-based marketing leader who works with cross-functional AbbVie teams to develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans. The role directly supervises two or three Regional Marketing Managers (RMMs) and also manages responsibilities for an assigned region. The ADRM represents the AbbVie Marketing team in interactions with External Experts, generating insights and helping optimize brand performance across AbbVie Immunology. The ideal candidate will reside in the New York or Boston area. The ADRM leads compliant promotional review and marketing programs, manages budgets and execution for conventions, consulting, advisory boards, and peer-to-peer education, and assesses marketing tactics to recommend opportunities for brand optimization. The role develops regional External Expert engagement plans and coordinates with internal functions and external vendors. Travel is up to 75% of the time, including some evenings and weekends.
Requirements
- Bachelor’s degree.
- Previous experience in sales, sales management, or marketing.
- Mastery of verbal and non-verbal communication and presentation skills for live and virtual settings.
- Experience collaborating with integrated, cross-functional teams and influencing without direct authority.
- Ability to navigate a field- and headquarters-based matrix organization and influence decision-making across functions.
- Ability to work in a fast-paced environment.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
- Ability to travel up to 75% of the time, including some evenings and weekends.
Nice To Haves
- At least two years of experience in Immunology (preferred).
Responsibilities
- Lead projects through the promotional review process, ensuring regulatory guidelines and AbbVie processes are followed and deadlines are met.
- Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
- Evaluate key marketing tactics and make strategic recommendations to leadership to optimize brand performance.
- Provide insights based on brand business questions to inform marketing strategy, resource optimization, and tactic development.
- Partner with field leadership in the assigned geography to optimize implementation of marketing strategies.
- Understand regional market drivers, competitive landscape, provider dynamics, and competitive intelligence.
- Coordinate deliverables among external vendors and internal departments, including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations in the assigned geography.
- Develop regional External Expert engagement plans and ensure consistent execution throughout the year.
- Connect AbbVie Integrated Brand Teams with external stakeholder opportunities for collaboration based on aligned objectives and industry standards.
- Directly supervise two or three Regional Marketing Managers while managing regional responsibilities.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
