Regional Marketing Lead- Northeast

Pentair•Dover, NH

3d•$71,000 - $131,800•Remote

About The Position

Pentair is hiring a Regional Marketing Lead to support the Northeast region. The role develops and executes regional marketing activities that drive customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels. Acting as the voice of the region and a marketing partner to sales, the lead supports integrated marketing plans and recommends campaigns and investments to drive pipeline, dealer engagement, and growth. The position reports to the Senior Marketing Manager – East/West Division. The employee must reside within the Northeast territory. The role is remote when not traveling and requires travel up to 40%. This full-time position has an anticipated annualized base pay range of $71,000–$131,800 per year. It may also be eligible for an annual incentive bonus. Pentair describes its mission as helping the world sustainably move, improve, and enjoy water through smart, sustainable water solutions. The company has 9,000 global employees and serves customers in more than 150 countries.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5–7 years of marketing experience, particularly in field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
Ability to travel up to 40%.
Must reside within the Northeastern United States.
Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue.
Experience partnering with sales teams on territory-based marketing plans and customer acquisition, retention, and growth.
Experience leading integrated, multichannel programs, including events, account-based marketing, local demand generation, and customer enablement.
Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis.
Strong strategic and tactical planning skills, connecting regional marketing initiatives to business objectives and revenue outcomes.
Business acumen, problem-solving skills, and ability to make data-driven recommendations.
Ability to influence without authority and build alignment across sales, marketing, and operational stakeholders.
Excellent communication, presentation, and storytelling skills for audiences ranging from field sales teams to senior leadership.
Ability to lead initiatives, drive accountability, and deliver results in a collaborative environment.
Strong project management and organizational skills, including managing multiple priorities and deadlines.
Proactive, solution-oriented ownership mentality and continuous improvement mindset.
Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.
Proficiency with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms.
Ability to mentor, coach, and develop others through influence and leadership.

Nice To Haves

Experience in dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models.

Responsibilities

Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
Support development and execution of regional go-to-market and omnichannel marketing plans, localizing national campaigns, product launches, and business priorities.
Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, and provide recommendations.
Plan and execute regional trade shows, dealer events, training, ride-alongs, and customer experiences.
Develop account-targeted events and engagement programs with sales to generate pipeline and accelerate opportunities.
Manage event logistics, budgets, communications, and post-event follow-up and performance measurement.
Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance.
Deploy and optimize merchandising, sales enablement tools, marketing collateral, and branch support initiatives.
Execute education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
Develop and execute account-based marketing programs for priority dealers and customer segments.
Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs.
Plan and execute integrated demand generation across events, digital channels, dealer marketing, and local partnerships.
Align regional marketing activities with territory plans, sales objectives, and priority customer segments.
Manage assigned marketing investments and program budgets, recommending ways to optimize spending and performance.
Track, analyze, and report marketing performance in Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics.