Regional Marketing Lead- Northeast

Pentair•Golden Valley, MN

2d•Remote

About The Position

Pentair is seeking a Regional Marketing Lead to support the Northeast region. The role develops and executes regional marketing activities that drive customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels. Acting as the voice of the region and a marketing partner to sales, the position supports integrated marketing plans and recommends campaigns and investments that advance pipeline, dealer engagement, and growth. The position may be performed remotely when not traveling. The employee must reside within the Northeastern United States and be located within the Northeast territory. Travel of up to 40% is required. The role reports to the Senior Marketing Manager – East/West Division. The Regional Marketing Lead partners with regional sales leadership, translates national campaigns and product launches into localized programs, leads regional events and account-focused engagement, and collaborates with Brand, Content, Digital, and Product Marketing teams. The role also supports dealer and distributor activation, education and training, loyalty and incentive programs, demand generation, and measurement of marketing performance through Salesforce CRM.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5–7 years of marketing experience, with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
Ability to travel up to 40%.
Must reside within the Northeastern United States.
Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
Experience partnering closely with sales teams to develop territory-based marketing plans and support customer acquisition, retention, and growth.
Experience leading integrated, multi-channel marketing programs, including events, account-based marketing, local demand generation, and customer enablement initiatives.
Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions.
Strong strategic and tactical planning skills, connecting regional marketing initiatives to business objectives and revenue outcomes.
Strong business acumen and ability to identify opportunities, solve complex problems, and make data-driven recommendations.
Ability to influence without authority and build alignment across sales, marketing, and operational stakeholders.
Excellent communication, presentation, and storytelling skills for audiences ranging from field sales teams to senior leadership.
Ability to lead initiatives, drive accountability, and deliver results in a collaborative environment.
Strong project management and organizational skills, including managing multiple priorities and deadlines.
Ownership mentality, proactive and solution-oriented approach, and continuous improvement mindset.
Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.
Proficiency with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms.
Ability to mentor, coach, and develop others through influence and leadership.

Nice To Haves

Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models.

Responsibilities

Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
Support the development and execution of regional go-to-market and omni-channel marketing plans, adapting national campaigns, product launches, and business priorities to local market dynamics and customer needs.
Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, and provide recommendations to strengthen engagement and business performance.
Plan and execute regional trade shows, dealer events, training, ride-alongs, and customer experiences.
Develop account-targeted events and engagement programs with sales to generate pipeline and accelerate key opportunities.
Manage event execution, including logistics, budgets, communications, and post-event follow-up and performance measurement.
Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance.
Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives.
Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
Develop and execute account-based marketing programs for priority dealers and customer segments using personalized engagement and regional insights.
Support adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs.
Plan and execute integrated demand-generation programs across events, digital channels, dealer marketing activities, and local partnerships.
Align regional marketing activities with territory plans, sales objectives, and priority customer segments.
Manage assigned marketing investments and program budgets, recommending ways to optimize spending and improve performance.
Track, analyze, and report marketing performance in Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics.