Wealth Marketing Executive - Acquisition Lead
About The Position
The Wealth Marketing Acquisition Lead drives measurable new household growth by developing and leading integrated marketing strategies for bank clients and prospects. The role identifies growth opportunities, translates business objectives and audience insights into marketing priorities, and guides decisions across audiences, channels, content, and investment. In partnership with line-of-business leaders, Digital Marketing, creative, analytics, Finance, Legal, external agencies, and other stakeholders, the role ensures a complex portfolio of campaigns and programs is client-focused, effective, and aligned with firm priorities. The Bank of America Wealth Marketing team drives brand awareness and favorability, accelerates deepening and growth, and focuses on modernized planning and holistic advice. The team develops and implements marketing programs and communications to support sales and marketing initiatives. This role supports the brand, investments, and planning marketing teams, with a specific focus on acquisition.
Requirements
- Strategic and integrated marketing planning expertise.
- Digital marketing and audience engagement expertise.
- Experience with audience segmentation, targeting, and campaign development.
- Experience with testing, measurement, and optimization.
- Experience in a complex, matrixed, or regulated organization.
- Ability to translate business priorities into focused marketing strategies and executable plans.
- Strong analytical skills and ability to develop actionable insights.
- Ability to connect marketing performance with business objectives.
- Sound judgment in prioritizing programs, investments, audiences, and resources.
- Budget management and financial stewardship skills.
- Ability to manage multiple priorities, stakeholders, and dependencies.
- Strong organizational skills and attention to detail.
- Ability to provide structure and maintain momentum in dynamic or ambiguous situations.
- Strong cross-functional leadership and stakeholder-management skills.
- Ability to establish credibility with business leaders and senior stakeholders and influence decisions without relying solely on formal authority.
- Strong written, verbal, and presentation skills.
- Ability to communicate complex strategies and results clearly to executive audiences and agency partners.
- Strong creative judgment and understanding of audience-appropriate messaging.
- Minimum education: High School Diploma, GED, Secondary School, or equivalent.
Nice To Haves
- Seven or more years of financial services and acquisition-related activity.
- Strategic orientation combined with disciplined execution.
- Initiative, accountability, and ownership of outcomes.
- Commitment to measurable, client-focused marketing.
- Skills in collaboration, customer and client focus, decision making, product marketing and branding, strategic thinking, adaptability, analytical thinking, coaching, oral communications, relationship building, active listening, business acumen, digital marketing, leadership development, and performance management.
Responsibilities
- Serve as a senior acquisition marketing partner to business leaders, providing strategic counsel and actionable recommendations that drive growth.
- Develop marketing strategies and plans for acquisition among high-net-worth wealth prospects.
- Identify business opportunities and new approaches and integrate them into ongoing acquisition marketing programs.
- Lead acquisition marketing initiatives from strategy and planning through development, execution, measurement, and optimization.
- Work with digital marketing partners to plan onsite acquisition activity and improve lead development and success across BAC, Merrill Lynch digital, and email channels.
- Guide the development of effective, acquisition-focused marketing content and creative assets for social and third-party activity.
- Apply test-and-learn practices and performance insights to improve results and inform future decisions.
- Communicate strategies, results, risks, and recommendations clearly to senior stakeholders.
- Manage budgets, resources, and priorities across acquisition initiatives.
- Provide structure and direction in a complex, matrixed environment while maintaining accountability for delivery.
Benefits
- Access to paid time off.
- Industry-leading benefits and resources and support for employees.
- Eligible to participate in the annual discretionary incentive plan.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
