Senior Digital Acquisition Marketing Specialist

Fullscript

6d

About The Position

Fullscript is seeking a Senior Digital Acquisition Marketing Specialist to shape and lead paid digital acquisition across search, social, and programmatic channels. The role manages a substantial paid media budget and a dedicated experimentation budget, working with an external agency and a small in-house team to find effective ways to reach healthcare providers online. The position balances hands-on campaign oversight with strategic planning and includes mentoring junior team members.

The specialist will oversee campaign strategy, optimization, measurement, testing, partner relationships, and budget management. They will use incrementality testing, first-party data, and offline conversion tracking to improve performance toward qualified providers and revenue, while accounting for signal loss and healthcare advertising restrictions. They will also develop Fullscript’s paid digital capabilities through AI tools, automation, and workflow improvements.

Fullscript is a health technology company whose platform serves healthcare practitioners and patients. The role offers a salary range of CAD $90,000–$125,000, with final base salary depending on experience, skills, and location. Additional incentives, perks, and benefits may be available; benefits may vary by region. The position offers hybrid and remote work flexibility.

Requirements

• At least 7 years of experience in paid B2B digital campaign management.
• Hands-on experience with Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
• Experience managing annual paid budgets of $5 million or more.
• Strong knowledge of the digital advertising ecosystem in the U.S. and Canadian healthcare market, especially paid search, paid social, and programmatic display.
• Experience writing and testing ad messaging to drive clicks and conversions.
• Advanced proficiency in Google Sheets and Google Slides, including presenting complex performance data and recommendations clearly to leadership.
• Exceptional analytical skills and the ability to work with large data sets and derive actionable insights.
• Strong attention to detail and numeracy and literacy skills for managing complex campaigns and delivering results.
• Strong communication skills and ability to work cross-functionally and build relationships with internal and external stakeholders.
• Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.

Nice To Haves

• Healthcare B2B and B2C experience.
• Experience with A/B testing and frameworks for refining campaigns and improving results.
• Familiarity with performance tracking tools such as Google Analytics and Looker Studio.
• Experience developing and executing marketing strategies for a multi-product platform serving SMB and Enterprise customers.

Responsibilities

• Plan, execute, and optimize customer-acquisition campaigns across paid search, social, and programmatic channels, ensuring a cohesive cross-channel strategy.
• Oversee campaign optimization and troubleshooting across the marketing funnel, partnering with the agency that manages hands-on execution and using DSPs, Meta, Google Ads, and Microsoft Ads.
• Manage paid search strategy, including Google AI-driven formats such as PMax and AI Max and automated bidding, deciding when to use automation and when to take control.
• Use a dedicated experimentation budget to pilot new channels, tactics, and formats; define hypotheses and success criteria and determine what should scale or be discontinued.
• Own measurement of paid performance using incrementality testing, first-party data, and offline conversion tracking, optimizing toward qualified providers and revenue.
• Analyze large data sets, account for signal loss and healthcare advertising restrictions, and deliver recommendations that improve efficiency and ROI.
• Collaborate with marketing, creative, data, and other internal teams, as well as external partners and cross-functional stakeholders, on paid campaign strategy and planning.
• Mentor and guide junior team members and support effective campaign execution.
• Improve paid digital capabilities by applying AI tools and automation to reporting, analysis, and creative iteration, and by streamlining workflows.
• Manage the assigned portion of the paid digital budget, including spend delivery, invoicing, investment, and forecast tracking, while supporting profitability and campaign efficiency.
• Write and test performance-focused advertising messages to drive clicks and conversions.

Benefits

• Flexible PTO and competitive pay.
• RRSP/401k match.
• Premium benefits package with customizable coverage, paramedical services, and HSA.
• Discounts on Fullscript wellness products.
• Continuous learning opportunities, including training budgets and company-wide initiatives.
• Hybrid and remote work flexibility.
• Additional incentives, perks, and benefits may be available as part of the total rewards package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed