Senior Marketing, Digital Marketing
About The Position
Renesas Electronics is seeking a Senior Marketing, Digital Lead to manage its qualified marketing lead program and serve as the primary point of contact for Sales leadership. The role develops Lead Management strategy, oversees the marketing lead qualification process, and tracks and reports on qualified leads, customer opportunities, and design-ins. It manages a global team of Lead experts and collaborates with Sales and platform architects to optimize lead-management workflows. The role also drives the program roadmap, including optimizations and AI enhancements, and uses performance data to improve lead quality and conversion.
Requirements
- Bachelor’s degree in Marketing or a related field with a minimum of 10 years of related experience, or a Master’s degree with 8 years of related experience.
- Experience with CRM or Marketing Automation tools, lead routing and scoring concepts, dashboards, reporting tools, or data quality assurance activities.
- Highly self-motivated, proactive leader who works well within a team environment.
- Strong project management and prioritization skills, with the ability to multitask.
- Strong analytical and data-driven skills.
- Excellent verbal and written communication skills.
- Highly organized with great attention to detail.
- Ability to identify areas for optimization.
- Ability to adjust in a fast-paced, changing environment.
Nice To Haves
- Previous experience in the semiconductor industry or manufacturing.
- Experience leading the digital or automation transformation of a lead management program.
Responsibilities
- Direct Lead management operations and strategy.
- Manage a global team of Lead experts.
- Maintain a cross-functional partnership with the Sales function.
- Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, lead routing, and nurturing, and surface high-value customer engagement to Sales.
- Drive the program roadmap, including optimizations and AI enhancements.
- Develop programs to incentivize Sales to follow up on leads.
- Track and analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements.
- Schedule regular updates for Sales leadership to report on trends and results.
Benefits
- Competitive benefits package alongside salary; further information will be provided during the hiring process.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
