Senior Digital Marketing Manager

Kalsec • Kalamazoo, MI

6d

About The Position

The Senior Digital Marketing Manager leads the strategy, execution, and optimization of digital marketing programs to strengthen the customer experience, generate qualified demand, and support business growth. The role owns the digital marketing ecosystem, including the website, marketing automation, CRM alignment, analytics, and related integrations, and works with Marketing, Sales, Product, IT, and external partners to deliver measurable results.

The position develops integrated digital strategy and manages the customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints. It administers the company website and marketing automation platform, leads global demand-generation and lead-management programs, and partners with Sales on CRM integration and lead lifecycle processes. It also establishes performance measures, analyzes results, manages digital marketing technology and external vendors, and supports privacy, consent, data governance, security, and compliance.

The role leads, coaches, and develops team members as assigned; collaborates across departments and with external partners; and monitors digital marketing trends and technologies to recommend improvements. Working conditions are a standard office environment with standard equipment, and the role requires up to 10% travel.

Requirements

• Bachelor’s degree with 5+ years of related experience as an individual contributor and 3+ years of people/process managerial experience, or an equivalent combination of education and experience.
• Degree in Marketing, Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
• Progressive digital marketing experience, including responsibility for digital strategy, website management, demand generation, marketing technology, and performance measurement.
• Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution, lead management, data quality, integration, and reporting.
• Experience managing content in Sitefinity CMS or a comparable content management system.
• Working knowledge of Google Analytics 4, digital campaign measurement, conversion tracking, dashboard development, and data-informed optimization.
• Basic knowledge of HTML and ability to make or troubleshoot routine content and formatting updates.
• Strong understanding of SEO, paid media, email marketing, landing-page optimization, lead nurturing, and digital customer journeys.
• Ability to translate business goals into actionable digital plans, prioritize competing needs, and manage projects, budgets, vendors, and timelines.
• Strong analytical, problem-solving, organizational, and decision-making skills, with attention to detail and data quality.
• Excellent written, verbal, and interpersonal communication skills, including the ability to collaborate with technical and nontechnical stakeholders.
• Ability to work independently and lead effectively in a fast-paced environment with shifting priorities.

Nice To Haves

• Experience leading cross-functional teams.
• Experience with consent management, digital accessibility, account-based marketing, or global digital programs.
• Experience with data visualization, testing and optimization tools, integration platforms, or creative tools such as Canva and Adobe Creative Cloud.
• Sitefinity experience is helpful; experience managing a comparable enterprise CMS is acceptable.

Responsibilities

• Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
• Own the digital customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
• Manage the company website using Sitefinity CMS, including content publishing, page development, governance, quality assurance, accessibility, search optimization, and coordination of technical enhancements.
• Partner with internal stakeholders and outside agencies to plan, produce, maintain, and optimize audience-focused digital content and campaign experiences.
• Lead global demand-generation and lead-management programs, including MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes.
• Administer and optimize HubSpot marketing automation, including workflows, email programs, forms, lists, campaign tracking, data quality, reporting, and platform governance.
• Work with Sales and the Salesforce.com administrator to maintain CRM and marketing automation integration, improve lead lifecycle management, and support campaign attribution and reporting.
• Use Google Analytics 4 and other reporting tools to establish KPIs, build dashboards, analyze audience and campaign performance, identify insights, and recommend improvements.
• Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads.
• Ensure digital content follows current SEO and AEO best practices.
• Manage digital marketing technology, integrations, vendors, budgets, documentation, user training, and change-management processes.
• Collaborate with Legal, IT, and business partners on digital privacy, consent management, data governance, security, and compliance with applicable laws and internal policies.
• Lead, coach, and develop team members as assigned, and foster collaboration across departments and external partners.
• Monitor digital marketing trends, technologies, and best practices; evaluate new opportunities and recommend practical improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior