Senior Digital Marketing Manager

DataVisor•Mountain View, CA

5d•$135,000 - $170,000

About The Position

DataVisor is hiring a senior individual contributor to own its digital marketing channels end to end and drive demo requests and sales opportunities. The role develops and executes a content strategy that positions DataVisor as a trusted thought leader in fraud, risk, and anti-money laundering, and distributes content through AI search, the website, email, paid advertising, and social media. The manager sets strategy, executes hands-on, and measures performance by the pipeline generated through these channels. The position encompasses content strategy and editorial planning; AI search visibility and SEO; website publishing and conversion optimization; email programs; paid search and display advertising; and company social media, with LinkedIn as the priority channel. Success is measured primarily by inbound pipeline, with organic traffic, AI search visibility, email performance, content and social engagement, and paid efficiency as supporting indicators.

Requirements

7+ years of experience in B2B marketing, ideally at an enterprise SaaS company with a long sales cycle.
Uses AI tools regularly for research, content, analysis, and operations, and seeks opportunities to use them more effectively.
Experience owning content strategy, including developing a brand’s point of view, deciding what to publish and why, and connecting content to business results.
Hands-on experience improving brand visibility in AI search answers through AEO/GEO, and a clear understanding of how LLMs are changing vendor discovery.
Demonstrated ability to increase organic traffic, with strong technical SEO knowledge.
Strong track record running B2B enterprise SaaS email programs, including segmentation, nurture, deliverability, and testing.
Hands-on experience managing Google Ads, Bing Ads, and LinkedIn Ads for enterprise B2B audiences, with explainable results.
Strong experience creating and running display ads for awareness and outbound campaigns.
Experience growing a B2B brand’s social presence, especially on LinkedIn.
Strong tracking and analytics skills, including GA4, Google Tag Manager, UTMs, conversion tracking, and attribution in HubSpot.
Experience managing agencies and freelancers.
Measures work by pipeline rather than vanity metrics.
Experience working closely with designers and a good eye for creative across web, ads, and social.

Nice To Haves

Experience in B2B SaaS, fintech, or fraud-prevention technology environments, with familiarity with AI- and data-driven fraud detection solutions.
Experience supporting ABM programs for high-value enterprise accounts.
Exposure to fintech, banking, fraud, risk, or compliance audiences.
Webflow experience, or experience with another website builder and willingness to learn Webflow quickly.
Experience with behavior analytics tools such as Mouseflow or Hotjar, including heatmaps, session recordings, and click tracking.
Comfort making quick creative edits in Figma, Canva, or similar tools.

Responsibilities

Build and own a content strategy that establishes DataVisor as a thought leader in fraud, risk, and financial crime.
Manage the editorial calendar, collaborate with subject matter experts, and maintain a high standard of content quality.
Plan content distribution across search, email, paid advertising, and social media.
Optimize AI search visibility and thought leadership content for evolving fraud typologies, including synthetic identities, account takeover, and AI-driven social engineering.
Track DataVisor’s visibility in AI search answers and identify factors affecting it.
Own organic search strategy, including keyword and topic planning, on-page and technical SEO, and growth of relevant organic traffic.
Build and manage DataVisor’s presence on third-party sites buyers and AI tools use, such as G2, Reddit, and Quora.
Publish and update website pages in Webflow, including product and landing pages.
Improve website conversion, especially demo and contact paths.
Own email programs end to end, including newsletters, nurture, product and event announcements, and campaign sends.
Maintain email deliverability, segmentation, and list health, and test ways to improve open, click, and reply rates.
Plan, launch, and optimize Google Ads, Bing Ads, and LinkedIn Ads for enterprise B2B audiences.
Create and launch display ads for awareness and outbound campaigns, including on person-based platforms such as Influ2.
Manage ad targeting and creative testing, and ensure attribution supports reporting on real conversations rather than clicks alone.
Own DataVisor’s company social presence, prioritizing LinkedIn.
Maintain a consistent social posting rhythm covering thought leadership, content, events, and company news.
Grow social reach and engagement with fraud, risk, and AML leaders.
Measure channel performance by inbound pipeline, organic traffic, AI search visibility, email engagement and conversion, content and social engagement, and paid efficiency.
Manage agencies and freelancers and work closely with designers on creative for web, ads, and social.