Senior Digital Marketing Manager

BIC•New York, NY

2d•$117,000 - $146,300•Hybrid

About The Position

Tangle Teezer is seeking a Senior Digital Marketing Manager to lead its overarching US digital marketing strategy and media activation across key retail and consumer channels. Reporting directly to the US Head of Marketing, this role drives profitable growth through digital marketing and retail media, paid search, paid social, CTV, and Amazon Marketing Services (AMS) and Amazon DSP, with a particular focus on scaling the Amazon business. The role develops integrated digital strategy, sets strategic direction across retail paid-search platforms, and brings the media ecosystem together to increase brand awareness and measurable conversion. It translates broader marketing objectives into a cohesive, data-driven digital media plan and helps shape consumer acquisition strategy in partnership with the Head of Marketing. The Senior Digital Marketing Manager also manages and mentors the Digital Marketing Manager, providing strategic direction and developing the broader digital marketing function. The role partners with internal teams, agencies, Amazon partners, technology partners, and media platforms to align plans with business priorities and deliver profitable growth. Tangle Teezer is part of BIC World. The company describes its culture as entrepreneurial, ownership-oriented, and grounded in being Proud, Authentic, and Championing each other. The role offers flexible working hours with core hours from 10 a.m. to 4 p.m., and a hybrid schedule of two office days and three work-from-home days.

Requirements

5–7+ years of experience in digital marketing, performance marketing, media, e-commerce, or a related field.
Prior people-management experience, with demonstrated ability to coach, develop, and lead direct reports.
Experience managing Amazon AMS and Amazon DSP.
Strong experience across multiple digital channels, including retail media, paid search, paid social, and CTV/video.
Proven experience developing integrated, full-funnel digital marketing strategies.
Strong understanding of retail media and the relationship between digital media investment and e-commerce sales.
Highly analytical, with the ability to translate complex performance data into clear strategic recommendations.
Experience managing significant media budgets and agency relationships.
Strong understanding of digital measurement, attribution, audience targeting, and media optimization.
Excellent cross-functional communication and project management skills.
Comfort operating in a fast-paced, entrepreneurial environment with a high degree of ownership.
Strong business acumen and ability to connect media performance to broader company and commercial objectives.

Nice To Haves

Experience in beauty, haircare, fashion, wellness, or another premium consumer category is strongly preferred.

Responsibilities

Develop and lead the overarching US digital marketing strategy, ensuring activity supports brand, commercial, retail, and revenue objectives.
Own integrated media planning across retail media, paid search, paid social, CTV, Amazon AMS, Amazon DSP, DTC, and emerging digital channels.
Define channel roles, investment allocation, audience strategy, KPIs, and measurement frameworks across the digital ecosystem.
Lead Amazon and retail media strategy, including campaign planning, budget management, optimization, performance reporting, and full-funnel growth opportunities.
Analyze cross-channel performance and translate data into recommendations that improve media efficiency, customer acquisition, conversion, and ROI.
Partner with Brand Marketing, E-commerce, Retail Sales, Influencer, Creative, Finance, Analytics, and Global/UK E-commerce teams to align digital activity with broader business priorities.
Manage and mentor the Digital Marketing Manager through strategic direction, coaching, prioritization, and performance feedback.
Own digital media budgets, deliver plans within budget, and identify opportunities for incremental value and profitable growth.
Manage relationships with agencies, Amazon partners, technology partners, and key media platforms, holding partners accountable for strategic and financial performance.
Stay current on digital media trends, platform capabilities, privacy changes, and emerging opportunities in beauty and consumer marketing.

Benefits

Flexible working hours with core hours from 10 a.m. to 4 p.m.
Hybrid working: two days in the office and three days from home.
Salary from 117,000 to 146,300; pay may vary based on job-related knowledge, skills, and experience.
Performance-related bonus of 15% based on annual salary.
27 days holiday, with the option to buy or sell holiday days.
Two volunteering days per year.
Ten days working from any location of your choice.
Flexible public holidays, with the option to choose standard public holidays or swap them for other meaningful dates.
Enhanced family policies.
Supportive Period and Menopause Policies.
401(k) scheme.
Dental insurance, vision insurance, and life insurance.
Healthcare medical insurance.
Office perks including free breakfasts, snacks, and Happy Hour.
Meeting-free Fridays with an early 4:00 p.m. finish.
Pet-friendly office.