Senior Digital Marketing Specialist

Corewell Health • Grand Rapids, MI

1d • Onsite

About The Position

As an expert digital marketing specialist, you will build, deliver, and support digital marketing initiatives across channels, including email marketing and automation, content management, campaign development, and application integration. You will work closely with marketing, customer experience, digital experience, and information services teams to translate corporate and marketing vision into the right message for the right audience at the right time. The position combines strategy, creative direction, technology leadership, and team education.

Corewell Health describes its mission as improving health, instilling humanity, and inspiring hope. This role is in the Communications - Corporate department at Corewell Health Place in Grand Rapids, Michigan. It is a full-time, day-shift position, scheduled for 40 hours per week, Monday through Friday, from 8:00 a.m. to 5:00 p.m.

Requirements

• Bachelor’s degree in Marketing, with an emphasis in digital marketing or marketing technology; Digital Marketing; Informatics; Data Science; or equivalent.
• Five years of relevant experience, or experience in a job with transferable skills.

Responsibilities

• Lead and communicate effectively with functional and agency team members, including technology teams, departments, and vendors, to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs, and help prioritize those needs against business strategy.
• Serve as a subject matter expert on digital marketing best practices.
• Partner with the information technology team and/or vendors to evaluate and advise on selecting, implementing, updating, and managing software.
• Influence the creation and maintenance of operational processes that support delivery of digital marketing solutions.
• Mentor team members in team processes.
• Evaluate and advise on requirements and the selection and updating of marketing technology.
• Use data and feedback to analyze, interpret, draw conclusions, and recommend viable solutions based on marketing and communications objectives.
• Assess marketing campaign insights, including website-property taxonomy, click-through rates from PPC campaigns, and marketing trends affecting campaign KPIs.

Benefits

• Comprehensive benefits package designed to support financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv.
• Discounts directory with offers on restaurants, phone plans, spas, and other items.
• Optional identity theft protection, home insurance, and auto insurance.
• Traditional and Roth retirement options with service contribution and match savings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior