Senior Digital Marketing Specialist

Corewell Health • Grand Rapids, MI

2d • Onsite

About The Position

As an expert digital marketing specialist, you will build, deliver, and support digital marketing initiatives across channels, including email marketing and automation, content management, campaign development, and application integration. You will work closely with marketing, customer experience, digital experience, and information services teams to translate corporate and marketing vision into the right message for the right audience at the right time. The role combines strategy, creative direction, technology leadership, and teaching.

This position is part of Corewell Health's Communications - Corporate department and is based at Corewell Health Place in Grand Rapids. It is a full-time, day-shift position scheduled for 40 hours per week, Monday through Friday, from 8:00 a.m. to 5:00 p.m.

Corewell Health describes its mission as improving health, instilling humanity, and inspiring hope. The organization highlights collaboration, leadership, innovation, equity, and inclusion as important parts of its culture.

Requirements

• Bachelor's degree in Marketing with an emphasis in digital marketing or marketing technology, Digital Marketing, Informatics, Data Science, or equivalent.
• Five years of relevant experience or experience in a job with transferable skills.

Responsibilities

• Lead and communicate effectively with cross-functional and agency team members, including technology teams, departments, and vendors, to align plans, solve problems, and deliver results.
• Identify and research future marketing and technology needs, and help prioritize them against business strategy.
• Serve as a subject matter expert on digital marketing best practices.
• Partner with the information technology team and/or vendors to evaluate and advise on selecting, implementing, updating, and managing software.
• Influence the creation and maintenance of operational processes that support delivery of digital marketing solutions, and mentor team members in team processes.
• Evaluate and advise on requirements, selection, and updates for marketing technology.
• Use data and feedback to analyze, interpret, draw conclusions, and recommend viable solutions based on marketing and communications objectives.
• Assess marketing campaign insights, including website-property taxonomy, click-through rates from PPC campaigns, and marketing trends that affect campaign KPIs.

Benefits

• Comprehensive benefits package intended to support financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv.
• Discounts directory with deals on restaurants, phone plans, spas, and other offerings.
• Optional identity theft protection.
• Optional home and auto insurance.
• Traditional and Roth retirement options with service contribution and matching savings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior