Senior Consumer Digital Marketing Specialist

Asus•Fremont, CA

8d•Hybrid

About The Position

The Senior Consumer Digital Marketing Specialist owns the planning, execution, optimization, and measurement of integrated digital programs supporting ASUS consumer brand awareness, preference, consideration, and demand generation for consumer laptops and related devices in the U.S. market. This experienced individual contributor role is positioned at the Senior Specialist to near-manager level and translates business priorities into effective campaign execution across paid media and selected digital channels. The role combines hands-on platform expertise with strategic judgment and contributes brand and consumer insights to cross-functional planning. Campaign data, audience learnings, and market observations inform positioning, messaging, media planning, and optimization recommendations. The position works with product marketing, creative, channel, partner, web, agency, publisher, and technology teams. It is office-based in Fremont, California, with a hybrid schedule of three days onsite and two days remote per week. The listed estimated annual pay range is $90,000 to $115,000, with the final amount based on qualifications and experience.

Requirements

Bachelor's degree in marketing, advertising, communications, business, analytics, or a related field, or equivalent practical experience.
At least 5 years of hands-on digital marketing experience in a fast-paced organization or agency environment.
Senior-level ownership of campaigns, budgets, and cross-functional deliverables.
Experience with web analytics, campaign tracking, and measurement practices.
Proven experience planning and optimizing full-funnel paid media campaigns across search, social, video, display, programmatic, or retail media channels.
Strong understanding of brand-building across the consumer journey and ability to contribute audience insights, messaging feedback, campaign learnings, and data-based recommendations to cross-functional planning.
Strong analytical ability to diagnose performance, identify trends, develop recommendations, and communicate business impact.
Ability to manage multiple projects, priorities, budgets, and deadlines with attention to detail and limited day-to-day supervision.
Excellent written and verbal English communication skills, including presenting recommendations to stakeholders and working across functions.
Strong collaboration, problem-solving, and stakeholder-management skills, with a proactive, results-oriented working style.

Nice To Haves

Experience in consumer electronics, PCs, technology, durable goods, or another considered-purchase category.
Experience supporting major product launches, seasonal retail moments, or integrated campaigns involving brand and commerce objectives.
Hands-on experience with retail media, eCommerce media, owned web optimization, SEO, SEM, landing-page testing, or conversion-rate optimization.
Familiarity with ad serving, attribution, experimentation, audience management, CRM or lifecycle marketing, and marketing automation concepts.
Experience working with creative and media agencies as well as retail, channel, or co-marketing partners.
Basic ability to review or adapt digital creative assets using common design tools.
Familiarity with GA4, Google Tag Manager, Looker Studio, Power BI, or comparable platforms.
Working knowledge of eCommerce, retail media, owned web, SEO, SEM, or conversion-rate optimization.

Responsibilities

Lead digital campaign planning from strategy through activation, optimization, and post-campaign analysis for product launches, seasonal programs, and always-on initiatives.
Plan, launch, and optimize paid media across Google Ads, Meta, TikTok, programmatic channels, and retail media such as Amazon Ads and Walmart Connect.
Own campaign pacing, budget stewardship, and budget reallocations to optimize business outcomes.
Develop measurement frameworks, set KPI targets, create performance reports, and turn findings into actionable optimization recommendations.
Collaborate with product marketing, creative, channel, partner, and web teams to develop messaging, assets, and landing pages and improve owned web experiences.
Analyze consumer behavior, market trends, and campaign learnings to surface insights for future planning and brand-building.
Manage agencies, publishers, and technology partners, setting clear expectations and ensuring accountable execution.