Student Media Marketing Manager

Washburn University•Topeka, KS

3d•Onsite

About The Position

The Marketing Manager coordinates sales and promotion efforts for the Student Media Marketing Team. The role oversees client communication, social media, events, and efforts to meet the organization’s advertising-sales fiscal goals. The manager analyzes website and social-media performance, reports on analytics and sales, supports advertising placement and design, and works with Student Media leadership on accounts receivable and advertising operations. The position also includes training and recruiting advertising representatives and mentoring a future advertising manager.

Requirements

Must be enrolled as a Washburn University or Washburn Tech student.
Summer employees must be taking summer courses or enrolled in fall courses.
Core-level positions require full-time student enrollment.
Strong communication skills, including the ability to make cold calls and visit businesses in the field.
Ability to manage invoicing paperwork.
Strong leadership skills and the ability to lead a team of sales staff and designers.
Analytical skills to evaluate digital traffic and manage sales accordingly.

Nice To Haves

Experience with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
Prior sales and/or customer service experience.

Responsibilities

Check advertising voicemail and website forms daily and promptly return calls or emails.
Contact businesses in the Topeka and campus communities to identify sales opportunities.
Provide sales leads to advertising representatives.
Analyze Google Analytics for the Washburn Review website and provide weekly reports to executive staff and the Director of Student Media.
Analyze analytics for all social media channels and provide weekly reports to executive staff and the Director of Student Media.
Provide opportunities for the manager or advertising representatives to place content on Student Media social channels.
Manage social media channels when needed.
Prepare weekly advertising run sheets and inform the appropriate executive staff member.
Provide weekly advertising sales reports to executive staff and the Director of Student Media.
Promote Student Media by tabling and attending events.
Supervise the design of, and/or design, advertisements for publications.
Place advertisements on pages or online by specified deadlines.
Work with the Indigo Editor-in-Chief to determine which magazine pages should carry advertisements in each issue.
Keep Student Media’s online advertising kit updated based on analytics from the previous semester.
Consult closely with the Business Manager and Director of Student Media about accounts receivable.
Prepare advertising reports for Board of Student Media meetings.
Provide training sessions and/or onboarding for advertising representatives.
Recruit future advertising associates for Student Media.
Mentor a future advertising manager for succession planning.
Review Marketing Team members’ payroll every pay period.
Attend weekly all-staff meetings and weekly Marketing Team meetings.
Read, watch, or listen to all Student Media publications.
Perform other duties as assigned by the Board of Student Media.