Social Media/ Marketing Manager

Hudson Automotive Group • Nashville, TN

1d • $75,000 - $75,000 • Onsite

About The Position

Beaman Toyota, a Hudson Automotive Group dealership in Nashville, is seeking a hands-on Social Media/Marketing Manager to own and execute performance marketing across Google, Meta (Facebook/Instagram), TikTok, SEO, and lead attribution. The manager will work directly with dealership leadership and the internal marketing team to drive measurable results, including traffic, leads, appointments, and sold units.

The role is on-site in Nashville, Tennessee, with a stated schedule of 9 a.m. to 6 p.m., Monday through Friday. Compensation is a $75,000 base salary, with a performance bonus tied to results. Success is measured by growth in qualified website traffic and lead-to-appointment and appointment-to-show performance, lower cost per sold unit, more transparent reporting, and faster creative iteration.

Requirements

• At least 3 years managing paid search and paid social budgets.
• Strong Google Ads experience, including Search and Performance Max.
• Strong Meta Ads experience, including lead generation, traffic, and retargeting.
• Working knowledge of GA4, Google Tag Manager, and attribution.
• Ability to report performance in terms of business outcomes rather than vanity metrics.
• Comfort working in a fast-paced dealership environment.

Nice To Haves

• Experience managing high-spend paid search and paid social budgets.
• Automotive experience.

Responsibilities

• Own daily performance across Google Ads, Meta Ads, and TikTok.
• Build, manage, and optimize paid search and paid social campaigns.
• Control budget pacing, bid strategy, and campaign structure.
• Manage Performance Max and inventory-based advertising strategies.
• Oversee SEO strategy and coordinate execution with web and SEO partners.
• Track and report results weekly and monthly using GA4, GSC, CRM, and call tracking.
• Connect marketing performance to showroom traffic, appointments, and sold units.
• Build dashboards that dealership leadership can understand and trust.
• Run creative testing plans for ads, landing pages, and offers.
• Ensure accurate tracking of pixels, conversions, call tracking, and UTMs.
• Work with the sales team and leadership to support monthly volume goals.

Benefits

• Performance bonus tied to results.
• Paid time off: full-time employees can accrue up to 10 PTO days per year.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• 401(k) program.
• Employee discounts on vehicles and services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed