Marketing Manager, Social Media
About The Position
PetVet365 is seeking a creative, organized Marketing Manager, Social Media to bring its veterinary care experience to life across social channels and help hospitals connect with local pet parents. This remote role combines organic social media management, content creation, online reputation support, and local marketing. The manager will develop campaigns, create branded graphics and materials, and work with hospital teams to share the people, pets, and stories that make PetVet365 distinctive. They will also serve as a responsive marketing resource, turning hospital ideas and requests into effective, consistent communications. The role is remote, preferably in the East Coast time zone, and requires approximately 20–25% travel to current and future hospitals, community events, and team meetings. Success means that social channels reflect the warmth and quality of care provided in the hospitals; content and campaigns produce measurable results, such as engagement, website traffic, new-client interest, and appointment inquiries; and hospital teams receive clear, consistent support for local marketing.
Requirements
- Strong writing and editing skills, with the ability to make information clear, approachable, and engaging.
- Demonstrated graphic design skills using Canva and/or Adobe InDesign.
- A results-oriented mindset, including connecting content and campaigns to goals, using data to guide decisions, and continually improving efforts to drive engagement, attract pet parents, and support hospital growth.
- Strong project management skills and the ability to balance planned campaigns with incoming requests.
- A collaborative, service-minded approach and confidence working with teams across multiple locations.
- Familiarity with social publishing, community management, and analytics tools.
- Ability to work independently in a remote environment and follow projects through to completion.
- At least 3 years of relevant experience in social media, marketing, or content creation.
- Experience managing organic social channels and developing engagement campaigns.
- A portfolio showing social content, branded graphics, and campaign work.
Nice To Haves
- Photography, video production, and short-form video editing experience.
- Experience supporting a multi-location business or locally owned teams.
- Experience in veterinary medicine, pet care, healthcare, or consumer services.
- Experience developing templates and helping others create content within brand guidelines.
Responsibilities
- Live and exemplify the PetVet365 Purpose, Mission, and Vision within self and team.
- Manage organic social media presence and develop content calendars for brand channels, supporting coordination across hospital social accounts.
- Write, create, schedule, and publish content that reflects the brand voice and connects with pet parents.
- Monitor social comments and messages, respond appropriately, and coordinate with hospital teams when questions require local or medical input.
- Establish practical social media guidelines and help hospital teams apply them consistently.
- Stay current on platform trends and identify opportunities suited to the brand and audience.
- Create social campaigns that encourage interaction, share pet-parent experiences, and strengthen connections with hospitals.
- Design graphics, templates, and marketing materials using Canva and/or Adobe InDesign.
- Turn hospital photos, videos, and stories into compelling content.
- Support campaigns related to wellness care, VIP Plans, hospital openings, community events, and other marketing priorities.
- Maintain a consistent visual identity while allowing each hospital’s personality and local connections to shine.
- Coordinate photography and video needs; capture and edit content when skills and opportunities allow.
- Monitor and respond to online reviews in partnership with hospital teams, using a warm, thoughtful voice.
- Coordinate with hospital leaders to understand review-related concerns and escalate sensitive issues for follow-up.
- Help hospitals encourage client reviews and share feedback trends to identify opportunities to improve client experience.
- Serve as a day-to-day contact for hospital marketing requests, clarify needs, manage priorities, and communicate timelines.
- Create and adapt flyers, event promotions, social posts, and local campaign materials.
- Partner with the Field Marketing Coordinator to promote community outreach and events through social content and supporting materials.
- Help hospital teams identify useful stories and gather content without adding unnecessary complexity to their work.
- Develop reusable templates and resources that make local marketing easier and more consistent.
- Organize creative assets so hospital teams can find and use approved materials.
- Track social performance, including engagement, reach, audience growth, and traffic.
- Share actionable insights, use results to improve content and campaigns, test new approaches, and recommend ways to strengthen connections with local pet parents.
Benefits
- Medical coverage with two plan options, including an HSA-eligible plan with a company contribution.
- 401(k) with company match.
- Company-covered short-term disability.
- Company-provided life insurance.
- Bonus potential.
- PTO and paid holidays.
- Fully remote work.
- Paid maternity leave.
- Employee Assistance Program (EAP).
- Professional development budget for certifications, conferences, and continuing education.
- Voluntary dental, vision, long-term disability, and additional benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
