Marketing & Social Media Manager
About The Position
Pier Sixty-Six Resort is seeking a Marketing & Social Media Manager to coordinate, execute, and monitor marketing initiatives across multiple channels. The role creates high-quality content, digital assets, and copy, manages online reputation, and supports marketing strategy for the resort’s food and beverage outlets, spa, marina, club, residences, and lifestyle community. The position works closely with the marketing team and internal departments to amplify brand storytelling through visual and written content while maintaining the resort’s luxury positioning. The role is onsite and includes social media strategy and publishing, performance analysis, content capture and production, website and e-commerce updates, SEO and GEO support, marketing materials, and project coordination. Periodic weekends, holidays, and events are required.
Requirements
- At least 2 years of proven social media management experience, with a strong focus on luxury brands, hospitality, or related industries.
- Experience creating and managing content, including photography, videography, and editing for social media platforms.
- Experience managing photo and video shoots from pre-production planning through post-production editing.
- Experience creating marketing materials such as advertisements, promotional materials, invitations, and flyers.
- Proficiency managing social media platforms, including Meta platforms, TikTok, YouTube, and LinkedIn, and using social media analytics tools.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and other relevant design software.
- Strong organizational, collaboration, and time-management skills, with exceptional attention to detail.
- Strong analytical skills.
- Ability to work well under pressure and within strict guidelines, with a sense of urgency.
- Exceptional written and verbal interpersonal and communication skills.
- Ability to work periodically on weekends, holidays, and events.
- Ability to work onsite.
- Ability to sit for extended periods and frequently use computers, mobile devices, cameras, and other digital equipment.
- Ability to stand and walk for extended periods during events, property walkthroughs, and content capture.
- Ability to occasionally lift, carry, and position equipment or marketing materials weighing up to 20 pounds.
- Ability to occasionally bend, reach, crouch, or kneel to photograph and record content.
- Ability to work indoors and outdoors, including in varying weather conditions during photoshoots and special events.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Responsibilities
- Assist in developing and implementing social media strategies across platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
- Monitor and manage the resort’s online reputation by responding to guest feedback, inquiries, comments, and reviews professionally.
- Collaborate with internal teams to align content with reputation management, marketing initiatives, seasonal themes, and special events.
- Ensure the resort’s social media presence aligns with business objectives and industry best practices.
- Monitor and analyze social media performance and provide actionable insights to optimize content and engagement.
- Execute publishing schedules and update social channels to promote resort offerings and events.
- Capture photos, videos, reels, and stories that reflect the resort’s luxury identity and maintain quality across digital touchpoints.
- Assist with resort websites, keeping content accurate and current and supporting SEO and GEO initiatives.
- Assist with e-commerce platforms, keeping product information, offers, and imagery accurate and current.
- Assist with marketing projects, including designs for promotions, digital media, advertisements, collateral, and flyers.
- Write copy for visuals across platforms and adapt content to reflect the resort’s voice, brand ethos, and luxury positioning.
- Organize and track content projects to support timely delivery, deadlines, and effective priority management.
- Collaborate with the marketing team to brainstorm ideas, propose creative solutions, and develop campaigns and initiatives.
- Complete general administrative needs and other work required for the position or reasonably assigned by management.
Benefits
- Group medical, dental, vision, life, and disability benefits.
- Pre-tax flexible benefit plan for healthcare and dependent-care reimbursement.
- Employee assistance program.
- Paid time off and sick time.
- 401(k) plan with company match.
- Complimentary room nights at CoralTree Hospitality-managed properties.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
