Marketing and Social Media Manager

Pietro's•Lodi, NV

About The Position

Pietro's is seeking a creative, organized, and detail-oriented Marketing and Social Media Manager to develop and execute marketing initiatives that strengthen brand presence, engage audiences, and drive awareness and business growth. The role oversees content creation and the company’s Instagram and Facebook accounts, develops and executes email marketing campaigns, assists with graphic design, coordinates promotions, and supports event planning and execution. Success requires creativity, strong communication and organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment. The ideal candidate is proactive, digitally savvy, and passionate about storytelling, brand development, and creating engaging experiences for guests and the community.

Requirements

Ideally, 2–3+ years of experience in marketing, social media management, or a related field, preferably in the hospitality or restaurant industry.
Proficiency in managing social media platforms, particularly Instagram and Facebook.
Experience creating digital content, managing email marketing campaigns, and developing promotional materials.
Basic graphic design skills and familiarity with content creation and editing tools.
Strong organizational skills, exceptional attention to detail, and the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills, with a strong understanding of brand voice and audience engagement.
Creativity, proactivity, and knowledge of current social media trends and digital marketing best practices.
Ability to work independently while collaborating effectively with restaurant leadership and team members.

Nice To Haves

Experience with email marketing platforms, social media scheduling tools, and analytics.
A degree or certification in marketing, communications, digital media, or a related field is preferred but not required.

Responsibilities

Develop and execute marketing strategies that support brand awareness, guest engagement, and business growth.
Manage the company’s Instagram and Facebook accounts, including content planning, scheduling, publishing, and audience engagement.
Create social media content, including photography, videos, reels, stories, and promotional materials.
Maintain a consistent brand voice, visual identity, and messaging across marketing platforms.
Develop and execute email marketing campaigns, newsletters, and promotional communications.
Assist with graphic design for social media, email campaigns, menus, flyers, signage, and other marketing materials.
Plan, coordinate, and promote restaurant promotions, seasonal campaigns, special events, and community partnerships.
Collaborate with restaurant leadership to identify marketing opportunities that increase guest traffic, reservations, event bookings, and sales.
Maintain a marketing calendar for social media content, email campaigns, promotions, and upcoming events.
Monitor social media engagement, email campaign performance, and marketing metrics to evaluate effectiveness and identify opportunities for improvement.
Research industry trends, social media strategies, and local marketing opportunities to strengthen brand visibility.
Ensure marketing content, promotions, and published information are accurate, timely, and consistent with company standards.
Maintain an organized library of marketing assets, photographs, videos, graphics, and promotional materials.
Provide leadership with regular updates regarding marketing initiatives, upcoming promotions, events, and campaign performance.
Perform other marketing and promotional duties as assigned to support the company's business objectives.