Marketing & Social Media Manager

Pier Sixty Six • Fort Lauderdale, FL

1d • Onsite

About The Position

Pier Sixty-Six Resort is seeking a Marketing & Social Media Manager to coordinate, execute, and monitor marketing initiatives across multiple channels. The role develops and shares high-quality content, digital assets, and copy; supports reputation management; and helps shape marketing strategies for the Resort’s Food & Beverage outlets, Spa, Marina, Club, Residences, and lifestyle community. The position works closely with the marketing team to amplify brand storytelling through visual and written content and ensure communications reflect the Resort’s luxury positioning.

The position is onsite and requires periodic work on weekends, holidays, and events. Physical work includes desk and computer work, using digital equipment, standing and walking at events and around the property, and occasionally handling equipment or materials weighing up to 20 pounds. Work may take place indoors or outdoors and involve varying weather conditions.

Requirements

• At least 2 years of experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.
• Experience creating and managing content, including photography, videography, and editing for social media platforms; examples include CapCut and Adobe Premiere Pro or similar tools.
• Experience managing photo and video shoots from pre-production planning through post-production editing.
• Experience creating marketing materials such as advertisements, promotional materials, invitations, and flyers.
• Proficiency managing social media platforms, including Meta (Instagram and Facebook), TikTok, YouTube, and LinkedIn, and using social media analytics tools.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and other relevant design software.
• Strong organizational, collaboration, and time-management skills and exceptional attention to detail.
• Strong analytical skills.
• Ability to work effectively in high-pressure environments and under strict guidelines.
• Exceptional written and verbal interpersonal and communication skills.
• Ability to work onsite.
• Ability to work periodically on weekends, holidays, and events.
• Ability to sit for prolonged periods while working at a desk or computer; frequently use computers, mobile devices, cameras, and other digital equipment; stand and walk for extended periods; occasionally lift, carry, and position items weighing up to 20 pounds; and occasionally bend, reach, crouch, or kneel.
• Ability to work indoors and outdoors, including in varying weather conditions during photoshoots and special events.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

Responsibilities

• Assist in developing and implementing social media strategies across platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Monitor and manage the Resort’s online reputation by responding professionally to guest feedback, inquiries, comments, and reviews.
• Collaborate with internal teams to align content with reputation management, marketing initiatives, seasonal themes, and special events.
• Ensure the Resort’s social media presence aligns with business objectives and industry best practices.
• Monitor and analyze social media performance and provide actionable insights to optimize content and engagement.
• Execute publishing schedules and regularly update social channels to promote Resort offerings and events.
• Capture high-quality photos, videos, reels, and stories that reflect Pier Sixty-Six’s luxury and ensure consistency across digital touchpoints.
• Assist in managing Resort websites, keeping content accurate and current, and supporting SEO and GEO initiatives to improve visibility across search engines and AI platforms.
• Assist in managing e-commerce platforms and keeping product information, offers, and imagery accurate and current.
• Assist with marketing projects, including designs for promotions, digital media, advertisements, collateral, and flyers.
• Write compelling copy for visuals across platforms, maintaining the Resort’s luxury tone and voice.
• Adapt content and messaging to maintain consistency with the Pier Sixty-Six voice, brand ethos, and luxury positioning.
• Organize and track content creation projects to meet deadlines and manage priorities.
• Collaborate with the marketing team to brainstorm ideas, propose creative solutions, and contribute to marketing campaigns and initiatives.
• Handle general administrative needs as assigned.
• Complete other work and reasonable additional tasks assigned by management.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• Employee assistance program.
• Paid time off and sick time.
• 401(k) plan with a company match.
• Complimentary room nights at CoralTree Hospitality managed properties.
• Highly competitive wages.
• Caring team culture with state-of-the-art facilities and a first-class employee dining room.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed