Social Media & Marketing Manager
About The Position
RAWSO Constructors is seeking a creative, motivated, hands-on Social Media & Marketing Manager to tell the company’s story and showcase its people, projects, and communities. This role owns social media content from concept through publication, including content about employee experiences, company events, heavy equipment, and construction projects. The position is based in the Murfreesboro office and includes regular visits to active construction sites throughout Middle Tennessee. It is a hands-on role with no direct reports and reports to the Director of IT & Communications. The manager creates and publishes content across Instagram, Facebook, LinkedIn, TikTok, and YouTube, while supporting business development, employee communications, company events, and marketing initiatives. Work is primarily during normal business hours, with occasional weekend events and attention to time-sensitive social media activity outside regular hours. Weekend event schedule adjustments are coordinated with the supervisor.
Requirements
- Experience creating and managing social media content, including videos personally filmed and edited.
- Strong photography, videography, editing, and storytelling skills.
- Excellent writing, communication, and organizational skills.
- Creativity, initiative, and the ability to manage projects independently.
- Willingness to travel to jobsites throughout Middle Tennessee.
- Valid driver's license with an acceptable driving record.
- Ability to obtain an FAA Part 107 Remote Pilot Certificate within 90 days of employment and before independently conducting company drone flights; RAWSO covers training and exam costs.
- Ability to successfully complete required pre-employment screening, including a background check and drug test.
Nice To Haves
- Two or more years of relevant experience.
- Graphic design skills.
- Drone experience.
- Familiarity with social media analytics and website content management.
Responsibilities
- Create, film, edit, and publish engaging videos, photos, and social media content.
- Manage Instagram, Facebook, LinkedIn, TikTok, and YouTube, publishing content three to five days per week and adapting content across platforms.
- Monitor comments, messages, tags, and mentions; respond appropriately and direct sensitive matters to the appropriate person.
- Visit active construction sites to capture project progress, employee stories, and equipment in action.
- Capture drone photography and videography to document construction projects.
- Write engaging captions and collaborate with project teams on case studies, blog posts, and website content that support business development and search visibility.
- Produce the monthly employee newsletter and support company events and employee recognition initiatives.
- Coordinate branded apparel, promotional merchandise, and marketing materials.
- Track social media performance and identify creative ways to improve engagement.
Benefits
- Paid company holidays.
- PTO available after 90 days of employment.
- Medical, dental, and vision insurance available on the first day of employment.
- 401(k) retirement plan with company match.
- Company-provided camera, drone, and editing equipment.
- Company vehicle or mileage reimbursement for work-related travel.
- RAWSO covers FAA Part 107 training and exam costs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
