Social Media Marketing Manager - Healthcare
About The Position
DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that increase awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. The manager develops campaigns and maintains a rolling 30-day content calendar; creates everyday posts in Canva; helps build UGC and creator strategy; engages with relevant accounts and communities; and tracks results to recommend what to scale, change, or stop. The role also helps establish the social look and feel and owns day-to-day creative direction and execution. Additional support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA, appropriate health claims, and escalation of content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is required.
Requirements
- Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
- Excellent written English and strong social copywriting skills.
- Strong Canva skills and good visual judgment.
- Experience creating short-form video.
- Highly organized and comfortable reading performance data.
- Creative, proactive, and able to work independently and with marketing and creative partners.
- Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
- Healthcare or regulated-industry experience is required.
- Regular overlap with U.S. Central Time business hours.
Responsibilities
- Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, developing B2B content for LinkedIn and consumer content for the other channels.
- Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
- Build and maintain a rolling 30-day content and campaign calendar.
- Generate content ideas and write hooks, captions, and post copy.
- Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
- Help develop the UGC and creator strategy, especially for TikTok and Instagram.
- Engage with relevant accounts, creators, communities, partners, and B2B audiences.
- Test ideas to increase reach, website traffic, and conversion.
- Track performance weekly and recommend what to scale, change, or stop.
- Identify top content for potential paid promotion.
- Help define the social look and feel, including templates and content formats, and own creative direction and day-to-day execution.
- Follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when needed.
- Submit examples of personally created social content or campaigns and review DrHouse’s website and social channels before the interview.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
