Social Media Marketing Manager - Healthcare
About The Position
DrHouse is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that grow awareness, website traffic, new-patient acquisition, and use of its telehealth services. Performance is measured by growth, meaningful engagement, and conversion. The manager owns social strategy and day-to-day execution across Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. The role develops campaigns around business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. It creates everyday posts in Canva using templates and existing assets, including carousels, user-generated content, and simple short-form video, and helps shape the company's UGC and creator strategy. The role actively engages with relevant accounts, creators, communities, partners, and B2B audiences; tests social ideas; reviews weekly performance; recommends what to scale, change, or stop; and flags high-performing content for paid promotion. The manager helps establish the social look and feel, including templates and content formats, and directs advanced creative support when needed while owning ideas, direction, and routine execution. The position requires understanding or quickly learning healthcare marketing rules, including HIPAA and appropriate health claims, and knowing when to escalate content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is expected.
Requirements
- Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
- Excellent written English and strong social copywriting skills.
- Strong Canva skills and good visual judgment.
- Experience with short-form video.
- Highly organized and comfortable reading performance data.
- Creative, proactive, and able to work independently and with marketing and creative partners.
- Comfort using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
- Healthcare or regulated-industry experience is required.
- Regular overlap with U.S. Central Time business hours.
Responsibilities
- Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, with B2B content for LinkedIn and consumer content for other channels.
- Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
- Build and maintain a rolling 30-day content and campaign calendar.
- Generate content ideas and write hooks, captions, and post copy.
- Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
- Help build the UGC and creator strategy, especially for TikTok and Instagram.
- Engage with relevant accounts, creators, communities, partners, and B2B audiences.
- Test ideas to increase reach, website traffic, and conversion.
- Track performance weekly and recommend what to scale, change, or stop.
- Identify high-performing content for potential paid promotion.
- Help establish the social look and feel, including templates and content formats.
- Own social content ideas, creative direction, and day-to-day execution; work with additional creative support for advanced design, animation, or video editing as needed.
- Learn and follow healthcare marketing rules, including patient privacy and appropriate health claims; escalate content or comments when appropriate.
- Ensure content receives compliance review before publication when required.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
