Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Nashville, TN

9d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, developing B2B content for LinkedIn and consumer content for other channels. It includes planning campaigns and maintaining a rolling 30-day content calendar; producing everyday social content in Canva; helping develop a user-generated content and creator strategy; engaging with relevant accounts, creators, communities, partners, and B2B audiences; and testing, tracking, and reporting on performance. The manager will help establish the social look and feel, including templates and content formats, and own day-to-day content ideas, direction, and execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA, appropriate health claims, and escalation of content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is expected.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative and proactive, with the ability to work independently and with marketing and creative partners.
Comfort using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, producing B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the user-generated content and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to improve reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Identify top-performing content for possible paid promotion.
Help establish the social look and feel, including templates and content formats, and own day-to-day creative direction and execution.
Learn and follow healthcare marketing rules, including patient privacy, appropriate health claims, and escalation procedures; route content for compliance review when needed.