Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Albuquerque, NM

9d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that increase awareness, website traffic, new patients, and use of the company’s services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It develops campaigns connected to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager creates everyday social posts in Canva using templates and existing assets, including carousels, user-generated content, and simple short-form video. The role also helps shape the company’s social look and feel, including templates and content formats; advanced design, animation, or video editing support may be provided, while the manager owns ideas, direction, and day-to-day execution. The manager helps build the UGC and creator strategy, especially for TikTok and Instagram, and actively engages with relevant accounts, creators, communities, partners, and B2B audiences. They test ideas to improve reach, website traffic, and conversion; track performance weekly; recommend what to scale, change, or stop; and flag high-performing content for paid promotion. The position involves healthcare marketing considerations, including patient privacy (HIPAA), appropriate health claims, and knowing when to escalate content or comments. Some content requires compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic, AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.
Ability to understand or quickly learn healthcare marketing rules, including HIPAA, appropriate health claims, and escalation practices.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help establish the company’s social look and feel, including templates and content formats, and own ideas, direction, and day-to-day execution.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.
Follow healthcare marketing rules related to patient privacy and health claims, and escalate content or comments when appropriate.
Review DrHouse’s website and social channels before the interview and prepare for a high-level discussion of its social presence and growth and conversion goals.