Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Indianapolis, IN

9d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, producing B2B content for LinkedIn and consumer content for the other channels. It includes developing campaigns, maintaining a rolling 30-day content and campaign calendar, creating everyday posts in Canva, supporting UGC and creator strategy, engaging with relevant audiences, and reporting on performance. The manager will help set the social look and feel, including templates and content formats, and own ideas, direction, and day-to-day execution. Additional creative support may be used for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA, appropriate health claims, escalation of content or comments, and compliance review when needed. Regular overlap with U.S. Central Time business hours is required.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic, AI-generated content.
Healthcare or regulated-industry experience is required.
Able to maintain regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution.
Learn and follow healthcare marketing rules, including patient privacy, appropriate health claims, escalation practices, and compliance-review needs.
Review DrHouse's website and social channels before the interview and prepare for a high-level discussion of its social presence and growth and conversion goals.