Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Birmingham, AL

9d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of its services. The manager will learn the business and audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It includes planning campaigns around business priorities, seasonal moments, audience needs, and trends; maintaining a rolling 30-day content calendar; and producing most everyday content in Canva. The manager will help shape the social look and feel, including templates and content formats, and own content ideas, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The position also involves building a UGC and creator strategy, actively engaging with relevant accounts and communities, testing content to improve reach, traffic, and conversion, and reporting on performance weekly. The manager should understand or quickly learn healthcare marketing rules, including HIPAA, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is expected.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic, AI-generated content.
Healthcare or regulated-industry experience is required.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test content and campaign ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag high-performing content for potential paid promotion.
Help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution.
Follow healthcare marketing rules, including patient privacy and appropriate health claims, and escalate content or comments when needed.