Social Media Marketing Manager - Healthcare

DrHouse•Albuquerque, NM

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that increase awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It includes developing campaigns tied to business priorities, seasonal moments, audience needs, and trends; maintaining a rolling 30-day content and campaign calendar; and creating everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video. The manager will help shape the social look and feel and own the ideas, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role also involves helping develop UGC and creator strategy, actively engaging with relevant accounts and communities, testing approaches to improve reach, traffic, and conversion, and reviewing performance weekly to recommend what to scale, change, or stop. The manager will flag top-performing content for paid promotion. Healthcare marketing rules, including HIPAA, appropriate health claims, and when to escalate content or comments, must be understood or learned quickly. Some content requires compliance review before publishing. The schedule requires regular overlap with U.S. Central Time business hours. Applicants should provide a brief introduction and two to three examples of social content or campaigns they personally helped create, and review DrHouse's website and social channels before the interview.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Experience with short-form video.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while applying judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Understand healthcare marketing rules, or be willing to learn them quickly, including HIPAA, appropriate health claims, and escalation of content or comments.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help establish the social look and feel, including templates and content formats, and own day-to-day creative execution.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top content for paid promotion.
Follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.
Coordinate compliance review for content when required.