Social Media Marketing Manager - Healthcare

DrHouse•Oklahoma City, OK

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. They develop campaigns connected to business priorities, seasonal moments, audience needs, and trends, and maintain a rolling 30-day content and campaign calendar. The role includes writing hooks, captions, and post copy; creating everyday posts in Canva with templates and existing assets; and producing carousels, UGC, and simple short-form video. The manager also helps build the UGC and creator strategy, especially for TikTok and Instagram, and engages with relevant accounts, creators, communities, partners, and B2B audiences. The manager tests social ideas, tracks performance weekly, recommends what to scale, change, or stop, and identifies top content for potential paid promotion. They help define the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA patient privacy, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours. Applicants should provide a brief introduction and two to three examples of social content or campaigns they personally helped create, and review DrHouse’s website and social channels before interviewing.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Experience creating short-form video.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, tailoring B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the user-generated content and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to improve reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for possible paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day execution.
Learn and follow healthcare marketing rules, including patient privacy and appropriate health claims; escalate content or comments when appropriate.
Submit examples of social content or campaigns personally created and prepare to discuss DrHouse’s current social presence and growth and conversion goals.