Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Oklahoma City, OK

9d•Remote

About The Position

DrHouse is a growing U.S. telehealth company seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Success is measured by growth, meaningful engagement, and conversion. The manager owns social channels, campaign planning, content creation, UGC and creator strategy, community engagement, testing, and reporting. They will help establish the social look and feel, create most everyday posts in Canva, and guide day-to-day execution. Additional creative support may be used for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA and appropriate health claims. Some content requires compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic, AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution.
Follow healthcare marketing rules, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.