Social Media/ Marketing Manager
About The Position
Beaman Toyota, a Hudson Automotive Group dealership in Nashville, is hiring a hands-on Social Media & Marketing Manager to manage its social media presence, produce engaging content, and support marketing and community outreach. The manager will work directly with dealership leadership and the internal marketing team to support measurable business results, including traffic, leads, appointments, and sold units. This is an on-site, full-time role at a high-volume import dealership, scheduled Monday through Friday from 9 a.m. to 6 p.m. The position offers a $75,000 base salary and a performance bonus tied to results. The role involves creating and publishing social media content, including appearing on camera and handling production from concept through editing. It also supports dealership events, advertising creative, email and direct mail campaigns, website updates, SEO, and sales and service goals. Applicants must be prepared to submit examples of personally created social media content, including video work; on-camera examples are strongly encouraged.
Requirements
- At least 2 years of professional experience managing social media platforms.
- Ability to independently produce video content from concept through final edit.
- Comfort and confidence appearing on camera.
- Strong understanding of social media trends, content strategy, and platform best practices.
- Proficiency with creative applications, including Adobe Photoshop, Illustrator, Premiere Pro, After Effects, and/or DaVinci Resolve.
- Strong written and verbal communication skills.
- Ability to report marketing performance in terms of business outcomes, not just vanity metrics.
- Strong organizational skills and ability to manage multiple projects and deadlines.
- Comfort working in a fast-paced dealership environment.
- Willingness to attend evening and weekend events.
- Applicants must be prepared to submit a portfolio or examples of social media content they personally created, including video production work; on-camera examples are strongly encouraged.
Nice To Haves
- Photography and graphic design skills.
- Familiarity with website development and WordPress.
- SEO and Google Analytics experience.
- Experience with Meta Business Suite and paid social advertising.
- Automotive experience is preferred but not required for the right performer.
Responsibilities
- Develop and execute a consistent social media strategy across Instagram, Facebook, and TikTok.
- Manage social media content calendars, scheduling, and publishing.
- Engage with followers and respond to comments and messages across social media platforms.
- Produce social media content from concept development and filming through editing and publishing.
- Appear on camera for social media videos and promotional content.
- Capture photo and video content at the dealership and community events.
- Coordinate and attend sponsored events and grassroots marketing initiatives throughout the community.
- Assist in creating artwork and graphics for digital advertising campaigns.
- Track and report marketing performance through analytics dashboards, focusing on measurable business outcomes.
- Assist in creating email marketing and direct mail campaigns.
- Support website content updates and SEO initiatives.
- Work with sales teams and dealership leadership to support monthly sales and service goals.
- Stay current with social media trends and identify new content opportunities.
Benefits
- Performance bonus tied to results.
- Paid time off: full-time employees can accrue up to 10 PTO days per year.
- Medical, dental, vision, and life insurance.
- 401(k) program.
- Employee discounts on vehicles and services.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
