Student Media Marketing Manager

Washburn University•Topeka, KS

About The Position

The Student Media Marketing Manager coordinates sales and promotion efforts for the Marketing Team and oversees client communication, social media, events, and advertising sales goals. The role includes developing sales opportunities, analyzing website and social media analytics, preparing reports and ad run sheets, coordinating advertising placement and design, and supporting the recruitment, training, and development of advertising staff. The manager works closely with the Business Manager and Director of Student Media and participates in regular staff and Marketing Team meetings. This is a part-time, stipend-paid, monthly exempt position at Washburn University. A background check is required.

Requirements

Must be enrolled as a Washburn University or Washburn Tech student.
Summer employees must be taking summer courses or enrolled in fall courses.
Core-level positions require full-time student enrollment.
Strong communication skills, including the ability to make cold calls and meet with businesses in the field.
Ability to manage invoicing paperwork.
Strong leadership skills and ability to lead sales staff and designers.
Analytical skills to evaluate digital traffic and manage sales accordingly.

Nice To Haves

Experience with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
Prior sales and/or customer service experience.

Responsibilities

Check advertising voicemail and website forms daily, and promptly return calls and emails.
Contact businesses in the Topeka and campus communities to pursue sales opportunities.
Provide advertising sales leads to advertising representatives.
Analyze Google Analytics for the Washburn Review website and provide weekly reports to executive staff and the Director of Student Media.
Analyze social media analytics and provide weekly reports to executive staff and the Director of Student Media.
Identify opportunities for the manager or advertising representatives to place content on social media channels.
Manage social media channels as needed.
Prepare weekly advertising run sheets and inform the appropriate executive staff member.
Provide weekly advertising sales reports to executive staff and the Director of Student Media.
Promote Student Media by tabling and attending events.
Supervise or create ad designs for publications.
Place ads on print pages or online by specified deadlines.
Work with the Indigo Editor-in-Chief to decide which magazine pages should contain ads in each issue.
Keep Student Media’s online advertising kit updated using analytics from the previous semester.
Consult closely with the Business Manager and Director of Student Media on accounts receivable.
Prepare advertising reports for Board of Student Media meetings.
Provide training and/or onboarding for advertising representatives.
Recruit future advertising associates for Student Media.
Mentor a future advertising manager as part of succession planning.
Review Marketing Team members’ payroll each pay period.
Attend weekly all-staff meetings and weekly Marketing Team meetings.
Read, watch, or listen to all Student Media publications.
Perform other duties as assigned by the Board of Student Media.