Marketing Manager - Media

Bass Pro Shops•Springfield, MO

11d

About The Position

The Marketing Manager – Media directs Bass Pro Shops’ internal team and external agencies in executing broad-reach media programs and platforms. The role ensures costs remain within company planning guidelines and below industry averages, and establishes short- and long-term strategies to maximize returns on the organization’s media investments. The position oversees broadcast, print, and out-of-home media planning and buying; directs the development and presentation of media plans; manages external resources and buying implementation; and executes added-value media programs and integrations with network partners. It also collaborates with Brand Marketing Teams, negotiates TV sponsorship contracts in outdoor verticals, maintains media-market relationships, develops measurement and accountability standards, and manages budgets and billing issues with internal accounting groups.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Mass Media, or Communications.
At least 5 years of media planning experience in an agency or client environment.
Excellent verbal and written communication, organizational, interpersonal, and analytical skills.
Strong leadership skills and demonstrated ability to manage and motivate teams.
Detail-oriented with excellent follow-through; able to multitask, manage projects and workflow, and work under tight deadlines in a fast-paced environment.
Proficiency in MS Word, Excel, PowerPoint, and Access.

Responsibilities

Oversee broadcast, print, and out-of-home media planning and buying; establish standards, ensure deliverables, and maintain appropriate communications.
Direct the development, presentation, and maintenance of media plans, including objectives, strategies, strategic initiatives, updates, and points of view on opportunistic proposals.
Present plans to the organization and lead strategic planning initiatives.
Work with buying groups and agencies to ensure buying implementation aligns with media plans; manage external creative and planning/buying resources.
Execute media added-value programs and integrations in coordination with network partners.
Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives.
Negotiate and manage the contract process for TV sponsorship properties in outdoor verticals.
Build and maintain media-market relationships for local spot buys and with national cable network partners.
Develop back-end accountability, measurement, and effectiveness standards to continuously improve and optimize media buys.
Manage budgets and oversee billing issues in liaison with internal accounting groups.
Perform other duties as assigned.

Benefits

Discounts on retail merchandise, restaurants, resorts, and conservation attractions
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund