Integrated Marketing Manager

Johnson Screens Inc•New Brighton, MN

3d•$90,000 - $115,000•Onsite

About The Position

The Integrated Marketing Manager plans, builds, and executes integrated, multi-channel marketing campaigns that support division product lines and the Johnson Screens brand strategy. The role owns the campaign lifecycle from concept and creative brief through launch, optimization, and results reporting, using marketing automation platforms and AI-assisted tools to improve targeting, personalization, and campaign efficiency. The manager partners with Product Managers, Division VPs, Sales, and the Global Marketing Director to maintain a consistent brand message and translate customer needs into effective, measurable campaigns across divisions. This position reports to the Director of Global Marketing. The role also coordinates trade show and event campaigns, manages relationships with trade publications and industry media, mentors Marketing Specialists, and stays current on marketing technology and AI-driven marketing trends. The position is onsite in New Brighton, Minnesota.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 5 years of experience in integrated or campaign marketing, with demonstrated ownership of campaigns from strategy through execution.
Hands-on experience with a marketing automation platform.
Working knowledge of AI-assisted marketing tools for content creation, personalization, or predictive analytics.
Experience managing multi-channel campaigns across email, paid and organic social, web, and content.
Strong project management skills and the ability to manage multiple campaigns, timelines, and stakeholders.
Analytical skills and experience reporting on campaign performance and translating data into actionable recommendations.
Excellent written and verbal communication skills, including experience developing creative briefs and collaborating with creative teams or agencies.

Nice To Haves

Experience with HubSpot and/or Salesforce, including Marketing Cloud, Pardot, or Sales Cloud integration.
Marketing automation or CRM certification, such as HubSpot Certified or Salesforce Certified.

Responsibilities

Lead the strategy, planning, and end-to-end execution of integrated campaigns across email, paid and organic social, web, content, and events, aligning them with business and revenue goals.
Own the campaign lifecycle, including brief development, creative direction, timeline and budget management, launch, optimization, and post-campaign reporting.
Build, manage, and optimize marketing automation workflows, including lead scoring, segmentation, nurture tracks, and lifecycle stage management.
Apply AI-assisted tools for content generation, audience segmentation, predictive analytics, and personalization to improve campaign efficiency, targeting, and speed to market.
Partner with Product Managers, Division VPs, Sales, and the Global Marketing team to develop consistent brand strategy and unified marketing messages across divisions.
Translate customer needs and business goals into creative briefs and manage creative work from concept through final asset delivery with internal teams and outside agencies.
Track, analyze, and report campaign KPIs, including MQLs, SQLs, conversion rate, cost per lead, and ROI, and use insights to refine targeting, messaging, and channel mix.
Design and run A/B and multivariate tests on messaging, offers, and channels; document and apply learnings to future campaigns.
Manage campaign budgets and vendor and agency relationships to ensure on-time, on-budget delivery.
Maintain CRM and marketing automation data hygiene, including accurate lead attribution, pipeline reporting, and sales and marketing alignment.
Coordinate integrated trade show and event campaigns, including pre-event promotion, on-site activation, and post-event lead follow-up.
Manage trade publication and industry media relationships, including advertising placement, press releases, and editorial or byline submissions.
Mentor and guide Marketing Specialists and coordinate cross-divisional campaign execution.
Monitor marketing technology, automation platforms, and AI-driven marketing trends; recommend and evaluate tools to improve campaign performance.
Perform other duties as assigned.