Marketing Manager

Kalsee Credit Union•Portage, MI

About The Position

The Marketing Manager leads the day-to-day work and continued development of Kalsee's Marketing department. This working manager role combines strategic leadership with hands-on execution. The position translates organizational goals into focused marketing strategies and campaigns, supports Marketing Specialists, and maintains standards for brand quality, accuracy, member readiness, and measurable results. The Marketing Manager develops and maintains the annual marketing strategy and campaign plan; manages the marketing budget; directs integrated campaigns; and oversees brand management, content, creative services, digital marketing, social media, marketing automation, website content, public relations, sponsorship support, branch materials, and promotional inventory. The role manages paid media, marketing automation, social media strategy, measurement and reporting, and relationships with vendors, agencies, media partners, and platforms. The position coaches and develops Marketing Specialists, establishes workflows and quality controls, partners with leaders and internal stakeholders, and collaborates with Compliance and subject matter experts on accurate, compliant communications. It monitors industry and competitive trends, reviews activities for BSA/AML/OFAC compliance, participates in annual required training, and performs other related duties as assigned.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
Minimum five years of progressive marketing experience.
Experience leading campaigns, projects, or team members.
Ability to lead a marketing function while remaining actively involved in the work.
Strong strategic planning, campaign planning, project management, prioritization, and organizational skills.
Excellent listening and communication skills across written, verbal, visual, and presentation formats.
Strong editorial judgment and attention to detail, including evaluating content for accuracy, clarity, brand alignment, and member readiness.
Working knowledge of marketing automation, audience segmentation, lifecycle marketing, and integrated campaign strategy.
Experience managing Google Ads and paid digital campaigns, including budgets, targeting, optimization, and performance measurement.
Ability to interpret marketing data, identify meaningful insights, and communicate results and recommendations to leaders and stakeholders.
Experience managing budgets, vendors, contracts, timelines, and competing priorities.
Strong understanding of brand management, content strategy, social media, digital marketing, and member or customer experience.
Ability to translate financial products, services, and concepts into clear, useful, and compelling member communications.
Proficiency with Microsoft Office and Adobe Creative Suite.

Nice To Haves

Credit union or financial services marketing experience.
Previous supervisory, team leadership, or formal coaching experience.
Experience using AI tools appropriately to improve marketing workflow, research, analysis, personalization, or campaign performance.

Responsibilities

Develop and maintain the annual marketing strategy and campaign plan in alignment with Kalsee's mission, strategic priorities, growth goals, and member needs.
Lead day-to-day department operations while contributing to campaign planning, content development, digital advertising, proofing, problem-solving, and other priority work.
Create, manage, reconcile, and allocate the annual marketing budget; monitor spending and recommend adjustments.
Direct integrated campaigns across email, text, website, paid digital advertising, social media, direct mail, in-branch channels, events, and traditional media.
Set campaign objectives, audiences, offers, messaging, timelines, responsibilities, and success measures; oversee execution through post-campaign review.
Oversee brand management, content, creative services, digital marketing, social media, marketing automation, website content, public relations, sponsorship support, branch materials, and promotional inventory.
Manage Google Ads and other paid media, including campaign structure, targeting, creative direction, budget pacing, optimization, and reporting.
Own the marketing automation strategy and oversee administration, segmentation, member journeys, data quality, testing, scheduling, and improvement.
Develop social media strategy, content priorities, channel standards, paid support, community management expectations, and performance goals.
Maintain brand standards and ensure communications reflect Kalsee's mission, voice, visual identity, and member experience.
Review member-facing content for accuracy, clarity, consistency, accessibility, compliance readiness, and quality before publication or distribution.
Build measurement plans and dashboards; analyze campaign, channel, website, and member data; report results and recommend future actions.
Manage marketing vendors, agencies, media partners, and platforms, including communications, scopes of work, deliverables, budgets, performance, contracts, and issue resolution.
Coach, develop, and support Marketing Specialist(s) through priorities, feedback, goal setting, workload planning, skill development, and accountability.
Create workflows, standards, calendars, documentation, and quality controls to help the department work efficiently, meet deadlines, and respond to changing priorities.
Partner with leaders and internal stakeholders to understand business needs, provide strategic marketing counsel, and coordinate work across departments.
Collaborate with Compliance and subject matter experts to support accurate, compliant marketing communications and required disclosures.
Monitor credit union, financial services, consumer, marketing, technology, and competitive trends and identify opportunities to strengthen relevance and results.
Review activities for compliance with BSA/AML/OFAC regulations and participate in annual training required by the BSA/OFAC Compliance Officer.
Perform other related duties as assigned.