Marketing Manager, Corporate Marketing
About The Position
The Marketing Manager will join Gartner’s Global Business Sales (GBS) Marketing team, focusing on the Finance product. The role supports the development and execution of integrated marketing strategies and campaigns that drive revenue growth, demand generation, pipeline growth, and business impact. It requires customer-centric marketing, close partnership with Sales, and the development of programs that resonate with target audiences. The manager coordinates multi-channel campaigns and content marketing programs, collaborates with centralized centers of excellence and stakeholders across Product, Research, Sales, business lines, and regions, and ensures clear, consistent messaging across channels. The role tracks and reports on campaign performance, uses metrics to evaluate effectiveness, and shares findings and recommendations to improve future marketing activity. The position supports the Marketing Director and helps communicate campaign details and key messages to the Sales organization.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 5–7 years of relevant marketing experience.
- Hands-on experience developing and executing integrated marketing or demand generation programs.
- High attention to detail, strong problem-solving skills, and consistent follow-through.
- Advanced organizational and communication skills, with the ability to manage multiple projects and collaborate with stakeholders.
- Ability to adapt and work effectively in a fast-paced, dynamic, collaborative environment.
- Proficiency with CRM systems such as Salesforce, email management systems, and data analytics platforms such as Power BI and Google Analytics.
- Proficiency with AI tools such as ChatGPT, NotebookLM, and Copilot.
- Intermediate to advanced Excel skills, including formulas and pivot tables, and strong PowerPoint capabilities.
- Excellent written and verbal English communication skills.
- Strong analytical skills and a data-driven mindset, including the ability to interpret and present marketing data.
Nice To Haves
- Experience in a B2B or large/global company environment.
- Experience engaging executive-level audiences.
Responsibilities
- Support the Marketing Director in developing and executing integrated marketing strategies and campaigns to drive revenue growth.
- Coordinate and implement multi-channel marketing campaigns and content marketing programs to generate leads and support sales efforts.
- Work with centralized centers of excellence to help ensure smooth execution of planned marketing activities.
- Gather and organize input from Product, Research, and Sales teams to inform campaign messaging and tactics.
- Collaborate with marketing colleagues to develop and distribute campaign content.
- Develop clear, concise marketing messages and content and ensure consistency across channels and formats.
- Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
- Track and report marketing performance using established metrics and analytics; share findings and suggest improvements.
- Support demand generation by communicating key messages and campaign details to the Sales organization.
- Build strong working relationships with Sales teams and regional leaders.
- Monitor KPIs and campaign metrics and help evaluate campaign effectiveness to inform future tactics.
Benefits
- World-class benefits and highly competitive compensation.
- Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan, as applicable.
- Generous paid time off.
- 401(k) match up to $7,200 per year.
- Opportunity to purchase company stock at a discount.
- Hybrid work environment with flexibility to work virtually when productive and collaborate in person.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
