Marketing Manager, Ophthalmology Marketing

Genentech • Daly City, CA

6d • $128,700 - $238,900 • Hybrid

About The Position

The Marketing Manager will help deliver current Ophthalmology portfolio initiatives and prepare for upcoming product launches. Reporting to the Marketing Team Director, the role partners on planning, leadership, and execution of launch and portfolio initiatives in a growing commercial organization. The manager is expected to be creative, adaptable, self-starting, goal-oriented, and able to motivate cross-functional teams and field leadership partners.

The role supports customer strategy and end-to-end integrated customer experiences, using customer journeys, personas, market and competitor insights, and other data to inform omnichannel engagement. It plans and executes integrated marketing campaigns, oversees the development of core materials and digital content with agencies, creates derivative tactics, and supports field deployment through communications, training, and feedback. The manager partners with agencies and promotional review stakeholders, including Legal and Regulatory, to ensure promotional tactics are effective and compliant.

The Marketing Manager is accountable for high-quality execution across relevant platforms and customer types, defines measurement plans, evaluates campaign performance, and optimizes activity to improve customer and business outcomes. The role also manages media agencies and works with the Therapeutic Area Marketer and other Customer Marketers to align decisions with the product value proposition, customer positioning, and team priorities.

The position is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus. Relocation assistance is not available.

Requirements

• Bachelor's degree.
• At least one year of marketing experience or an MBA.
• At least four years of total work experience, including at least two years of commercial experience such as market access, marketing, sales, or customer insights.

Nice To Haves

• MBA or another related graduate-level degree.
• Marketing experience in relevant industries.
• Experience working in omnichannel marketing, including field marketing.
• Experience in managed care, pharmaceutical, or biotech industries, or in pharmaceutical or biotech customer engagement.
• Experience creating customer strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Experience leading or managing agency partners, including developing agency briefs and creating content derivatives.
• Experience contributing to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.

Responsibilities

• Support development and execution of customer strategy and the end-to-end integrated customer experience.
• Develop tailored omnichannel customer engagement using customer journeys, personas, market and competitor insights, and other relevant data in partnership with the Customer Marketer Lead.
• Plan and execute integrated marketing campaigns across multiple platforms and channels.
• Oversee the design and creation of core materials with Agencies of Record, including websites, claims, and components; tailor content to customer segments and personas and monitor timelines and handoffs.
• Create derivative campaign tactics using existing and emerging technologies, incorporating post-PRC edits and adjustments.
• Support field deployment through communications, training, and feedback loops.
• Design and conduct experiments to iterate creative content and improve content creation and deployment.
• Partner with agencies and Promotional Review Committee stakeholders, including Legal and Regulatory, to develop, approve, and implement compliant promotional tactics.
• Ensure high-quality, compliant execution across marketing platforms and customer types, including patients, providers, and organized customers.
• Define measurement plans and assess marketing performance using leading, lagging, and customer satisfaction indicators; optimize campaigns to drive customer and business outcomes.
• Manage media agencies, support customer-specific tactical planning and KPI prioritization, and monitor campaign launches and trafficking.
• Work with the Therapeutic Area Marketer and other Customer Marketers to align decisions with the product value proposition, customer positioning, and team priorities.
• Manage projects, agency partners, and suppliers to support on-strategy, timely, and effective delivery.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for the benefits detailed at the link provided in the job posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level