Marketing Manager, Ophthalmology Marketing

Roche • South San Francisco, CA

6d • $128,700 - $238,900 • Hybrid

About The Position

The Marketing Manager joins Genentech’s Ophthalmology Marketing team to help deliver current portfolio priorities and prepare for upcoming launches. The role partners on the planning, leadership, and execution of key launch and portfolio initiatives, supporting the team’s vision of improving patient outcomes and vision while lowering overall healthcare costs. The successful candidate is creative, adaptable, self-starting, goal-oriented, and able to motivate internal cross-functional teams and field leadership partners in a fast-changing commercial organization.

The role supports customer strategy and end-to-end integrated customer experiences, using customer journeys, personas, market and competitor insights, and other data to tailor omnichannel engagement. It plans and executes integrated marketing campaigns; oversees development of core materials and derivative content with agencies; supports field deployment through communication, training, and feedback; and works with agencies and review partners to develop and deliver compliant promotional tactics.

The Marketing Manager is accountable for high-quality execution across relevant marketing platforms and customer types, defines and evaluates campaign measurement plans, and optimizes marketing to improve customer and business outcomes. The position manages media agencies and supports customer-specific tactical planning, including KPIs and campaign launches. It works closely with the Therapeutic Area Marketer, Customer Marketers, and other partners to align activities with the product value proposition, customer positioning, and team priorities. The position is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus.

Requirements

• Bachelor’s degree.
• At least one year of marketing experience or an MBA.
• At least four years of total work experience, including two years of commercial experience such as market access, marketing, sales, or customer insights.

Nice To Haves

• MBA or another related graduate-level degree.
• Marketing experience in relevant industries.
• Experience in omnichannel marketing, including field marketing.
• Experience in managed care, pharmaceutical, or biotech industries or in pharmaceutical or biotech customer engagement.
• Experience creating customer strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Experience leading or managing agency partners, including developing agency briefs and creating content derivatives.
• Experience contributing to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.

Responsibilities

• Support the development and execution of customer strategy and the end-to-end integrated customer experience.
• Develop tailored, actionable omnichannel customer engagement using customer journeys, personas, market and competitor insights, and other relevant data, in close collaboration with the Customer Marketer Lead.
• Plan and execute integrated marketing campaigns and omnichannel engagement plans across multiple platforms and channels.
• Oversee the design and creation of core materials with Agencies of Record, including websites, claims, and components; tailor content to customer segments and personas and monitor timelines and content handoffs.
• Create derivative campaign tactics using existing and emerging technologies, incorporate Promotional Review Committee edits and adjustments, and support field deployment through communications, training, and feedback loops.
• Develop and conduct experiments to iterate creative content and improve content creation and deployment.
• Partner with agencies and Promotional Review Committee stakeholders, including Legal and Regulatory, to develop, approve, and deliver compliant and effective promotional tactics.
• Ensure high-quality, compliant execution across marketing platforms and relevant customer types, including patients, providers, and organized customers.
• Define measurement plans and evaluate performance using leading, lagging, and customer-satisfaction indicators to optimize campaigns and drive customer and business outcomes.
• Manage media agencies, support customer-specific tactical planning and KPI definition, and monitor campaign go-lives and trafficking.
• Work with the Therapeutic Area Marketer and other Customer Marketers to align decisions and actions with the product value proposition, customer positioning, and team priorities.

Benefits

• A discretionary annual bonus may be available based on individual and company performance.
• Benefits are available as detailed at the link referenced in the job posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level