Marketing Manager

Microtech Knives • Mills River, NC

12d • Onsite

About The Position

Microtech Knives is seeking a creative, results-driven Marketing Manager to strengthen the brand, grow customer engagement, and support sales across dealer networks and direct-to-consumer channels. The role combines strategic planning with hands-on execution to showcase the craftsmanship, precision, and innovation behind Microtech products. The Marketing Manager oversees marketing campaigns, product launch communications, digital content, and brand consistency, collaborating with leadership, Sales, Manufacturing, and creative team members.

This is a full-time, on-site position requiring regular collaboration with office and manufacturing teams. Occasional travel and evening or weekend work may be required for trade shows, events, or product launches. Employees must follow applicable safety procedures when entering production areas.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• At least five years of progressive marketing experience, including responsibility for campaign planning and execution.
• Demonstrated ability to manage multiple projects, deadlines, budgets, and creative deliverables.
• Experience with digital marketing, social media management, email campaigns, website content, and marketing analytics.
• Strong writing, editing, communication, and presentation skills.
• Ability to translate technical product details into clear, compelling customer messaging.
• Experience directing creative work and coordinating internal contributors or external vendors.
• Strong organizational skills, attention to detail, and sound judgment.
• Ability to use performance data to evaluate results and improve marketing decisions.

Nice To Haves

• Marketing experience in manufacturing, premium consumer products, outdoor recreation, sporting goods, or the knife industry.
• Experience supporting dealer, distributor, and direct-to-consumer sales channels.
• Experience managing product launches, trade show campaigns, and industry partnerships.
• Familiarity with e-commerce platforms, customer relationship management systems, and marketing automation tools.
• Working knowledge of Adobe Creative Cloud, Canva, or similar creative tools.
• Experience navigating advertising and commerce platform restrictions applicable to knives and related products.
• Previous experience supervising employees or leading a marketing team.

Responsibilities

• Develop and execute a marketing plan aligned with company priorities, product introductions, and sales objectives.
• Manage the marketing calendar, coordinating campaigns, product announcements, events, and seasonal promotions.
• Lead marketing support for new product launches, ensuring messaging, photography, videos, website content, and dealer materials are accurate and ready on schedule.
• Coordinate with Sales to align promotions with product availability and distribution plans.
• Maintain consistent brand standards across digital platforms, printed materials, packaging, advertising, and dealer communications.
• Guide graphic design, photography, video production, social media coordination, and copywriting; provide clear creative direction and timely feedback.
• Manage social media strategy, content planning, audience engagement, and performance reporting.
• Oversee email marketing, website marketing content, search visibility, and paid advertising where permitted by platform policies.
• Create sales tools and promotional materials that help dealers and distributors effectively represent Microtech products.
• Coordinate trade show marketing, promotional assets, and event support.
• Develop and manage relationships with external agencies, vendors, content creators, and industry partners.
• Monitor customer feedback, competitor activity, and market trends to identify opportunities for brand and business growth.
• Manage marketing budgets and recommend spending based on priorities and measurable results.
• Track campaign performance, website traffic, engagement, lead generation, and sales attribution where available; present findings and recommendations to leadership.
• Ensure marketing materials follow company approval procedures and accurately represent product features and availability.

Benefits

• Medical, dental, and vision insurance.
• Retirement savings opportunities through the company’s 401(k) plan.
• Paid time off and applicable paid holidays.
• Opportunities for professional development and advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager