Marketing Manager

House of Dank Holdings•Warren, MI

12d•Onsite

About The Position

House Brands Distro is a Michigan cannabis distribution company with a portfolio that includes Pressure Pack, North Coast, Top Smoke, Zoot Rollz, and Goodiez, with additional brands in development. The Marketing Manager leads marketing strategy, brand development, and campaign execution for three to five brands at a time. This role approves content, directs creative work, runs events, and coordinates brand activity from concept through retail launch. The position is on-site in Warren, Michigan, Monday through Friday, and pays starting at $70,000 per year.

Requirements

At least three years of marketing management experience; multi-brand experience is preferred.
Proven creative direction experience across photo, video, and digital campaigns.
Strong project management and organizational skills.
Experience with a CRM and social media and campaign analytics.
Experience managing budgets and vendors, including overseas suppliers.
A sharp eye for brand standards, packaging, and design.
Must be at least 21 years old.
Must be able to pass a background check.
Valid driver's license and reliable transportation for events and retail visits.
Availability for occasional evening and weekend events.
Knowledge of Wix for brand website updates and maintenance.
Knowledge of Alibaba for sourcing packaging, merchandise, and promotional materials.
Knowledge of Monday.com for project boards, timelines, and task management.
Knowledge of Google Drive for organizing brand drives and distributing assets.
Knowledge of Canva for quick-turn graphics and marketing materials.
Knowledge of Photoshop for editing, mockups, and design review.

Nice To Haves

Multi-brand marketing management experience.
Cannabis industry experience, strongly preferred.

Responsibilities

Lead marketing planning and execution for three to five brands.
Oversee content creation and social media management.
Plan and launch new products and brand drops.
Manage menu and Weedmaps updates.
Run promotional campaigns, including billboards, print signage, and merchandise.
Review and approve social, menu, print, packaging, and promotional content before publication.
Direct photo, video, animation, podcast, and digital content.
Lead concept development, storyboarding, treatments, and editing.
Manage professional shoots and creative campaigns.
Oversee packaging development and graphic design.
Source packaging, merchandise, and promotional materials through Alibaba and other suppliers.
Ensure print and digital collateral meets brand standards.
Manage merchandising and promotional materials.
Plan and execute sponsored events, vendor days, pop-ups, and meet-and-greets.
Coordinate artist collaborations and field marketing activations.
Build retail partner relationships through in-store promotions.
Manage brand websites using Wix, merchandise platforms, and store locator updates.
Oversee store displays, billboards, and retail support.
Keep Google Drive and brand content drives organized and current.
Distribute marketing assets, menus, and launch content to retailers and sales representatives.
Build and manage marketing boards, timelines, and assignments in Monday.com.
Manage retailer and partner contacts and outreach through the CRM.
Track social, web, and campaign performance and report results.
Recommend strategy changes based on performance data.
Coordinate vendors, freelancers, and the internal creative team.
Manage timelines and track marketing budgets and expenses.
Plan cross-team product drops and ensure teams have the required assets and information.