Marketing Manager

Kenworth Louisiana•Hammond, LA

11d•Onsite

About The Position

The Marketing Manager will steward the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands, leading strategic marketing initiatives to strengthen their presence across Louisiana and support business growth. Working with executive leadership and teams across operations, sales, service, parts, human resources, and recruiting, this role develops and executes marketing strategies that improve customer engagement, support recruitment and employee retention, and increase brand visibility. The manager serves as a cross-departmental liaison, translating business objectives into actionable marketing and communication plans and presenting campaign results, performance indicators, recommendations, and business insights to leadership. The position is primarily office-based at one of the company’s locations in Houma, Harahan, Hammond, or Port Allen, in a professional, typically climate-controlled environment with occasional exposure to the dealership floor. A hybrid arrangement may be possible in the future, subject to company policy, role requirements, and performance expectations. The role requires approximately 20% travel throughout Louisiana to support operations, improvement initiatives, stakeholder collaboration, and project activities.

Requirements

Four to seven years of marketing experience.
Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
Ability to write clearly, present confidently, manage competing priorities, and influence across departments.
Ability and willingness to travel throughout Louisiana approximately 20% of the time.
Bachelor’s degree in marketing, business, communications, or a related field preferred.

Nice To Haves

Experience managing campaigns, vendors, budgets, or cross-functional projects.
Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms, and design tools such as Canva or Adobe.

Responsibilities

Develop and execute marketing strategies that support revenue growth, customer retention, brand awareness, and business objectives.
Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
Strengthen brand consistency and customer experience across locations, communications, and customer touchpoints.
Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and performance analytics.
Create content highlighting customer success, employee engagement, company culture, and community impact.
Partner with Operations, Sales, Service, Parts, HR, and Recruiting to align marketing efforts with strategic priorities and growth opportunities.
Analyze market trends, customer insights, competitor activity, and campaign performance to identify opportunities and drive continuous improvement.
Manage the marketing budget and external partners to maximize efficiency, quality, and return on investment.
Support talent acquisition, employer branding, and workforce development through targeted recruitment and engagement campaigns.
Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives, and community outreach programs.
Serve as a strategic liaison across departments, translating business objectives into actionable marketing and communication plans.
Present campaign results, key performance indicators, strategic recommendations, and business insights to leadership.
Perform other duties as needed.