Marketing Manager Jobs

About The Position

Requirements

• 4–7 years of marketing experience in a consumer, service-based, or multi-location business
• Strong execution experience across digital marketing, content, and campaigns
• Experience working with agencies or external partners
• Familiarity with marketing analytics and performance tracking
• Strong understanding of NYC market dynamics (or ability to ramp quickly)
• Highly organized with the ability to manage multiple priorities simultaneously
• Comfortable operating in a fast-paced, evolving environment

Responsibilities

• Bring NYPKC’s brand to life across all channels — digital, physical, and in-school
• Ensure consistency in voice, visuals, and messaging across all parent touchpoints
• Partner with creative consultants to maintain brand integrity
• Execute campaigns that drive inquiries and tours across preschool, camp, and infant/toddler programs
• Support paid media partners (Meta, Google) with clear briefs and performance direction
• Optimize campaigns based on cost-per-lead and cost-per-tour metrics
• Use AI tools to rapidly test multiple ad variations (copy, creative, audience targeting)
• Leverage AI insights to optimize cost-per-lead and cost-per-tour in near real-time
• Build and manage an always-on content engine across social, email, and storytelling
• Position NYPKC as a trusted resource for NYC parents with children ages 0–3
• Develop content that reflects real classroom experiences and builds parent connection
• Build an AI-supported content engine to scale high-quality, consistent output
• Use AI to repurpose content across channels (e.g., classroom moments ? email, social, blog)
• Maintain human oversight to ensure authenticity and brand voice
• Develop and execute localized marketing strategies across NYC neighborhoods
• Support Heads of School with event promotion, partnerships, and local outreach
• Ensure each school has a strong and consistent presence within its community
• Partner closely with Enrollment Manager to ensure marketing is generating high-quality leads
• Align on messaging, lead quality, and the parent journey from inquiry to tour
• Support optimization of HubSpot campaigns and lead flow
• Manage freelancers and agency partners across content, social, photo/video, and performance marketing
• Ensure all partners are aligned to brand standards and campaign priorities
• Track and report on key marketing metrics, including inquiries, cost per lead, cost per tour
• Provide clear insights into what’s working and where to adjust
• Support weekly and monthly visibility into marketing performance for leadership