Digital Marketing & Events Manager

Jim Myers and Sons, Inc. • Charlotte, NC

2d

About The Position

The Digital Marketing & Events Manager leads execution of JMS’s digital marketing programs and owns the company’s trade show and event presence. Reporting to the Director of Marketing, this hands-on role runs email and demand-generation campaigns across three business units, manages owned channels and website content, and plans and executes industry trade shows from booth logistics through lead capture and follow-up.

Requirements

• At least 5 years of B2B marketing experience with hands-on campaign execution.
• Proficiency in HubSpot Marketing and Content Hub, including campaigns, workflows, email, landing pages, lists, and reporting, or a comparable marketing automation platform.
• Working knowledge of a CRM such as HubSpot CRM or Salesforce and how marketing data flows into the sales pipeline.
• Demonstrated experience planning and executing trade shows or marketing events, including budgets and logistics.
• Willingness to travel for trade shows and regional events, including occasional multi-day and weekend travel.
• Strong project management and organizational skills, with the ability to run multiple programs to deadline.
• Comfort with marketing analytics and reporting, such as GA4 and campaign dashboards.
• Excellent written communication.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.

Nice To Haves

• Experience in industrial, manufacturing, water and wastewater, or technical-equipment marketing.
• Experience marketing across multiple product lines or business units.
• Working knowledge of WordPress and basic SEO.
• Intermediate design proficiency using Canva or Adobe Creative Suite.
• Experience using AI tools to speed up content, campaign, and reporting work.
• Hands-on experience with paid search or paid social management.
• Familiarity with event management platforms such as Cvent, Eventbrite, or similar.

Responsibilities

• Build, QA, schedule, and send email and demand-generation campaigns in HubSpot across Mega-TREATMENT, Bio-HANDLING, and Aftermarket.
• Create and maintain landing pages, forms, and lead capture across HubSpot and the company website (WordPress).
• Manage the owned-channel calendar, including LinkedIn, and publish on a consistent cadence.
• Maintain list hygiene and segmentation, and operate lead-scoring and nurture programs.
• Produce weekly campaign and channel performance reporting.
• Support SEO and website content updates, and coordinate content production with subject-matter experts and outside vendors.
• Plan and manage paid campaigns across Google Ads and LinkedIn, including budget, targeting, and reporting.
• Partner with sales on lead handoff, define lead qualification, and maintain clean CRM lead flow from first touch through sales acceptance.
• Own the annual event calendar, including WEFTEC and regional and industry shows.
• Manage booth logistics, including exhibit space, vendor design coordination, shipping, setup, collateral, and giveaways.
• Run pre-show outreach and meeting scheduling, and capture leads on-site.
• Manage post-show lead follow-up in the CRM and handoff to sales.
• Track event budgets and report per-event return on investment, including leads, pipeline, and cost per lead.
• Coordinate sponsorships and speaking opportunities.
• Negotiate and manage vendor contracts for booth build, freight, and on-site show services.
• Manage event registration and on-site lead retrieval through event platforms such as Cvent or Eventbrite.

Benefits

• Competitive base salary
• Bonus opportunities
• Company-paid medical insurance
• Dental insurance
• Life insurance
• 401(k)
• Excellent training
• Family-oriented work environment
• Paid vacation
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager