Marketing Events Manager

Seaman•Wooster, OH

About The Position

Seaman Corporation is seeking a Marketing Events Manager to join its Commercial team. Based in Wooster, Ohio, this position reports to the Sr. Strategic Marketing Manager. The role leads strategy, planning, and execution of events that advance brand visibility, customer engagement, and commercial growth across global industrial markets. It manages the company’s participation in trade shows, customer and distributor events, product launch presentations, and industry conferences, creating a consistent, professional brand experience aligned with Seaman Corporation’s premium positioning. The role is suited to a hands-on events professional with strong project management capabilities and experience in B2B or manufacturing environments. The Marketing Events Manager collaborates closely with Sales, Product Management, Marketing, and Leadership. Travel is approximately 15%, with travel approximately 25% during the first 12 months before reducing to 15%. Evening or weekend work may be required as needed.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 10 or more years of experience managing marketing events, trade shows, or experiential marketing.
  • Proven ability to manage multiple complex projects simultaneously with strong attention to detail.
  • Excellent organizational, communication, and cross-functional collaboration skills.
  • Experience managing budgets and negotiating with vendors.
  • Willingness to travel domestically and occasionally internationally.
  • Flexibility to work evenings or weekends as required.

Nice To Haves

  • Experience in B2B, manufacturing, industrial, or technical markets is strongly preferred.

Responsibilities

  • Develop and execute an annual events strategy aligned with marketing and commercial objectives.
  • Plan and manage trade show participation, including booth strategy, logistics, vendor coordination, and on-site execution.
  • Lead customer, distributor, and partner events that strengthen relationships and support sales growth.
  • Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities.
  • Manage event budgets, timelines, contracts, and external vendors, including show services, exhibit houses, and agencies.
  • Oversee booth design, signage, product displays, literature, and branded materials to ensure consistency with corporate brand standards.
  • Support product launches and market-specific initiatives through targeted event programming.
  • Coordinate internal stakeholders and event staff, including pre-event preparation and post-event follow-up.
  • Measure and report on event effectiveness, including attendance, lead quality, sales impact, and ROI.
  • Continuously evaluate and improve event processes, tools, and execution practices.
  • Perform other duties as assigned.

Benefits

  • Company performance bonus in addition to base salary.
  • Flexible work opportunities, including flex schedules and remote work from home up to two days per week if applicable to the role.
  • Professional development opportunities, including tuition reimbursement, course training, and networking.
  • Competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays.
  • Department outings, holiday parties, and an annual company-wide dinner.
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