Marketing Events Manager

Machina Labs•Los Angeles, CA

2d•$110,000 - $140,000

About The Position

Machina Labs is seeking a Marketing Events Manager to turn its factories, products, and manufacturing technologies into memorable customer experiences. The role owns field marketing strategy and execution across factory tours, trade shows, partner events, product launches, community days, VIP experiences, guerrilla marketing, and original activations. The manager will build a factory showroom and create repeatable experiences that engage customers, partners, and decision-makers across the company’s defense and automotive businesses. This role combines creative strategy with detailed operations in complex environments involving engineering, production, logistics, facilities, safety, and compliance. The manager will work across marketing functions and closely with Business Development and Executive Leadership, while building and scaling an events organization with external partners, vendors, and contractors. The position also supports adjacent initiatives such as digital growth, community building, and partner marketing. Regular travel for events, activations, and product launches may be approximately 25%.

Requirements

At least 8 years of field or experiential marketing experience in high-growth technology, manufacturing, automotive, defense, or similarly complex industries.
Proven ability to create memorable in-person experiences and build processes and capabilities to scale them as a company grows.
A strong point of view on experiential marketing, with the ability to assess audience response and continuously improve experiences rather than simply execute a brief.
Demonstrated ability to build trust and deliver results with cross-functional teams, external partners, and customers.
Ability to navigate complex physical environments, demanding logistics, competing priorities, and unexpected challenges.
Resourcefulness with budgets and ability to find creative ways to use company products, people, and capabilities to create impact.
Ability to set strategy, manage details, and take a hands-on approach to execution.

Nice To Haves

Background in robotics, AI, defense, automotive, advanced manufacturing, or industrial technology.
Experience leading activations for complex B2B and B2G audiences, including enterprise and government buying processes.
Experience producing large-scale product demonstrations, factory experiences, or events involving complex hardware and equipment.
Based in Los Angeles, or able to travel regularly for events, activations, and product launches (approximately 25%).

Responsibilities

Own strategy and execution for field marketing activities, including factory tours, trade shows, guerrilla marketing, partner events, product launches, community days, VIP experiences, and original activations.
Transform Machina Labs’ factories, products, and manufacturing technologies into compelling physical experiences onsite and in the field.
Build the factory showroom and create repeatable experiences for customers, partners, and decision-makers.
Develop activations tailored to the audiences and business objectives of the defense and automotive businesses.
Collaborate with brand, content, communications, PR, social, and digital teams to deliver integrated campaigns.
Partner with Business Development and Executive Leadership to make factory visits, demonstrations, and field experiences a scalable customer-engagement and business-development engine.
Build, lead, and scale an events organization, including external production partners, vendors, and contractors.
Collaborate with production, engineering, facilities, and compliance teams to execute experiences while maintaining safety, operational priorities, and regulatory requirements.
Support adjacent marketing initiatives, including digital growth, community building, and partner marketing.
Continuously observe audience response and improve experiences.